Other Stories

How to Decrease Sales by 90 Percent

Recently Brad, a reader of this column with whom I’ve become friendly, asked me for some advice. He’d conducted a test campaign that resulted in a huge discrepancy he couldn’t identify. No doubt losing 90 percent of his sales, when his normal conversion rate is over 4.6 percent, distressed him. He wanted to know what caused [...]

Use Experience to Build Your Platform

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You will sell more books not only because more people will know of you but also because they associate you with your subject.
Let’s say you are a middle manager at your local hospital. Your social and business networks are probably limited to your family, friends and work associates. You know the names [...]

10 Methods for Building a Platform Today

I’ve been thinking about the ‘big picture’ lately. Generational cycles, societal worldviews, the voice of the emerging generation – the kinds of things that have no doubt left many of you wondering how they can be used to sell more books. So today, I’ve decided to focus my lens on 10 specific ways to create [...]

Getting Known to Your Tribe

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You want to be well known and respected by those who will potentially be interested in reading your book.
Yet you may think, how many people need to know of me and respect me before I can start working toward bestseller status?
Simple. Would you believe that you need some 150,000 people across the [...]

Why Referral Marketing Works

Think cold-calling is the most effective way to snag customers? Try referral marketing and catch a new batch of clients.
When you have a fully functioning referral marketing strategy in operation, you can predict approximately how many referrals you can expect and what quality they’ll likely be. True, you won’t know exactly who you’ll be selling [...]

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