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Laser-Sharp Networking

3 tips to getting precision results from your networking efforts
Did you know that the energy put out by a normal light bulb is equal to the energy put out by a laser beam? A laser has a very tight beam and is very strong and concentrated. A light bulb, on the other hand, releases light [...]

A-List Authorship

We’ve begun to explore author rankings, in terms of marketing ability and name recognition. Here, we’ll look at the top names: the A-list authors.
A-list authors have a name. People instantly recognize those names and respect those authors for their knowledge and opinions. If they don’t respect those authors for their knowledge and opinions, they at [...]

Investing in Your Social Capital

It pays to take advantage of knowledge and relationships when building your business–and your bottom line.
I’m sure all entrepreneurs have heard of financial capital, but many may not have heard of social capital. Social capital is, in fact, very similar to its monetary sibling. It, too, is accumulated by an individual or a business [...]

Specialists, Experts, Gurus, and Other Marketing Problems

At a party, I heard a man say he was having trouble with his digestion. A friend suggested he see a specialist. The man replied, “Oh no! I don’t like specialists. They cure their specialty instead of your actual trouble.” That got me thinking. Like medicine, marketing is full of specialists, each seeing her own [...]

Stronger Ads Equal More Complaints

It’s no secret that stronger ads generate faster growth. But with each higher level of awareness comes an increase in complaints:
“I’m sick of hearing your ads.”
TRANSLATION: “It makes me mad that I can’t ignore you.”
“Your ads don’t sound professional. They’re not polished and smooth.”
TRANSLATION: “It makes me mad that your ads stand out.”
“I’m offended by [...]

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