Latest Stories

15 Ways Other People Can Promote Your Biz

Put your networking circle to work for you with these guaranteed ways to generate new business.
Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”? Did you respond, “Thank you. Now that you mention it, there are a few things I need”? Or did [...]

Shaking Hands, Email, and All That Jazz

When you and I close a deal, we shake hands on it. It’s like signing a contract, but much more informal and profoundly human. Still, it has the cachet of a binding action that inspires confidence and trust.
Thing is, from your website you can’t reach your hand through the ether and reassuringly clasp your customers’ [...]

Media’s Missing Mass

Back in the days when every teenage boy dreamed of outrunning a police cruiser, the wisdom handed down from aging speedsters was, “Remember son, you can’t outrun them radios.”
The fact that policemen were constantly connected by 2-way radios was mind-boggling to us. When we wanted to contact someone, we had to pull over and drop [...]

Your Best Books

It’s the time of year when best-of or worst-of lists appear. Where’s yours?
Yes, you should have one. If you’re building an audience through your online platform, then a list of what you yourself like can be a real audience-engagement tool.
Your list doesn’t have to be made up of current books – not everyone reads the [...]

Snipers & Shotguns

Alternative Approaches to Cultivating Journalists
Whether you notice them or not, you are exposed to thousands of messages on a daily basis. They come in many different forms, including commercials, road signs, telephone calls, news stories, billboards, emails, face-to-face conversations, and more. But regardless of medium, they all share a common goal – to gain your [...]

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