Latest Stories

Have You Been Kicking the Box?

There’s really no such thing as “thinking outside the box.” But we can select a different box to think in. Your box is your business model, your world-view, your paradigm. It is the framework of the metaphor that you use to make sense of the world around you.
A situation is uncertain when you cannot identify [...]

Is Your Right Brain a 98 lb. Weakling?

Left, right, left, right. Nope, we’re not gearing up for a military review. We’re going to talk about “drilling” your brain, and how you can use your beefed-up mental muscles to reach the “heart” of the brain, so the “mind” of the brain will follow. Why? Because however much human beings rationalize buying decisions, we [...]

Your First Readers

writing a book

You want a large audience for the book you’re writing. But before it hits the greater public, you should have your book read by a select few. And that select few should be people whose opinion you take very, very seriously.
Few of us want to be told when we’re wrong, or when something doesn’t work. [...]

Bloodletting and Why Testing Can Be Unscientific

Zach, my good friend’s son, answers the phone. He is in the middle of trying to solve one of those verbal math problems that go like this: “Bob is walking at 3 miles per hour, and Jim is walking at 1.5 miles per hour. They have to walk 30 miles. What kind of head start [...]

Your Personality and Your Prose: Cast a Wide Net

Your personality comes through in your writing of course. And you want to keep that. But you also want to appeal to different personality types who will be interested in the book you’re writing.
If you’ve got a competitive personality – chance are that you do, since you’re an entrepreneur or thought leader with a message [...]

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