Other Stories

Happy Birthday to You!

I’m Not the Only One Who Remembered, Am I?
What will the party be like when you turn 50 …60 …70 …80?
Will it be a big celebration or a quiet affair? A roast, or a toast? How many miles will they travel to share in celebrating your success?
Several years ago on March 29th, I went to [...]

Adding (Core) Value: Remembering Who You Are . . .

. . . When You Don’t Know Where You’re Headed
Hurricane season doesn’t start until the beginning of June.
Yet some of you agents, publishers, authors, and promoters probably feel like you’re already looking into the eye of the storm. Keeping your business on course during a recession is hard enough. But when consumer confidence plummets at [...]

Is Your Referral Networking—Working?

Contrary to what you may think, the referral process is not difficult to measure.
Anyone who has ever tried to keep an accurate count of how many “cold calls” led to actual, cash-in-your-pocket sales knows it isn’t an easy task. The good news is that measuring success from referrals is actually quite easy. We know this [...]

Timing Isn’t Everything—But It Helps

Ever notice how easily you spend money during the weekends or when you’re on vacation? Carpe Diem. Enjoy the moment. Your fantasy life won’t be over until you get back to the office on Monday morning.
Actually, that’s not true. Your fantasy life will be over the minute you begin reviewing your grocery list of responsibilities, [...]

Uncovering Solid Foundations for Persuasive Architecture

In one of my previous columns discussing the value and perspective of Persuasive Architecture, I’ve mentioned a specific process central to constructing the proper foundation —– Uncovery.
As a process, Uncovery is the means by which we gather information that helps map online objectives, define strategies, understand the pertinent specific buying and selling processes, research keywords [...]

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