2014-07-21-80667564

Summer Reading

You might have been inspired by Bill Gates’ summer reading list, to try an old business book or two, or a new novel.
Here’s my list, which includes a few oldies and a couple of new ones. Just a recommendation, of course – most people like having books suggested to them, though few actually follow through…

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Summer Reading

What are you reading this summer?
Are you a book reader (physical) or an e-reader (virtual)? The material is same though the sensation might be different. But the wealth of material available to anyone, online or not, is staggering.
In any event, did you know that Bill Gates recommends reading lists for the summer? I didn’t, but…

2014-0716-165967329

Earnings and New Authors

Most authors need another job to continue to earn a living. And most readers of Beneath the Cover know that a book is a business builder, that is, a kind of calling card for one’s business and expertise.
Many people who work with us on marketing and book promotion have books that are published in a…

2014-0715-writer

Living as a Writer, Living through Books

No one owes you a living. No one owes writers a living. No one owes artists a living. No one owes anyone a living. Depending on which country, which culture, you grew up in, and where you are, the attitude toward livelihood might change. In some countries, people consider it the role of the government…

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The Ongoing Boxing Match: Amazon vs. Hachette

If you follow the publishing industry you’ve seen quite a few articles and blogs on the dispute between Amazon and Hachette. One is a giant retailer, the other a giant publisher.
Amazon is demanding higher royalties (and lower prices on e-books) from Hachette. Hachette is demanding, well, who knows? It doesn’t seem to speaking for its…

2014-0710-185071534

The Don’t List

Many people accomplish things by setting goals. But they also set limits.
You can’t do everything – not that you’re not talented and all. You don’t have the time to do everything well, even if you’re a gifted performer and writer and whatever like James Franco.
So to get back to writing your book, or to finish…

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Getting Started, Getting Going

How you structure your day affects what you accomplish.
Yes,  I’m talking about lists.
You’d be amazed at how effective simple list-making can mean. I’m at the beginning of a big project that involves many separate documents to edited or written, organizing those documents into a coherent sequence and creating a calendar for the dissemination of that…

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On Your Own

Very few people look ahead – most people react, and are slow to react at that.
Publishers could have sold directly to readers a long time ago (and some, like Reader’s Digest, with its condensed books, or Time-Life, with its various cookbooks or nature titles, did as well). But they didn’t.
Publishers could have developed an e-reader…

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The Shadow Industry

While traditional publishing counts for the bulk of all books that reach bookstores – brick-and-mortar or virtual – there is a significant shadow industry of self-publishing that accounts for, by some estimates, around $1 billion a year in sales.
That’s a long shadow.
But, as J.A. Konrath points out in his always-excellent and thought-provoking blog, A Newbie’s…