Today’s authors explore for opportunities. They invest personal time and money in exploiting new ideas and discovering untapped markets they can realize.
My clients and friends make fun of me. Some call me “dude,” think I talk funny and assume I was a proponent of California’s recent Proposition 19 because I speak often about a holistic approach to marketing, advertising and business. One of my “hippie-dippie” ideas that I believe in wholeheartedly is fostering and sustaining a […]
But authors have more power than before. The writer-author who has managed to build the kind of fan base that enables him or her to build a business through books might also turn to publishing the work of authors.
Publishers are taking advantage of this new marketplace where authors are more entrepreneurial, but more and more authors who are self-published are becoming publishers in their own right. This is a huge change for publishing in general. Also, because some of these author-publishers are beginning to see remarkable success, big media are now regarding them […]
The new picture of the publishing world, one where just about anyone can upload a book, assumes that authors – of either nonfiction or fiction – see themselves not only as creators in today’s marketplace, but also as entrepreneurs. It’s not a new concept. Many authors in the 19th century promoted their books and enterprises […]