Latest Stories

Why Getting Published Can Help You Network

It may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.
An associate of mine who’s read my books and attended some of my training sessions, called me up and said, “I really love your material, but [oh, I always worry when there’s a “but”] [...]

Your Reliability

You  may not be the most trusted name in news, but your readers should have confidence in what you write.
Brian Williams, the NBC newsreader, got into trouble for claiming something had happened to him that actually hadn’t happened to him. He got a suspension, and who knows what his future holds? He may no longer [...]

SWOT’em Before You Hit’em

You’re thinking of creating your email campaign. Of course you want to get that first email sent out. Hold on! You have some critical groundwork to tackle before you are ready to start speaking to your readers.
With an understanding of the dynamics of conversion and the human dimension in hand, you now need to train [...]

Don’t Rush Your Work

“Hamilton,” a new musical that received rapturous reviews when it opened Off Broadway recently at New York’s Public Theater, will not rush to open to qualify for the Tony Awards, but will open after the awards season, in the summer, so its creators have time to polish it.
This takes guts in a theater universe where [...]

When Numbers Go Bad

Are you one who believes the reliability of research is assured when the sample size is adequate and the respondents are properly qualified? If so, “research” will likely lead you to some tragic conclusions, if it hasn’t done so already.
The problem with most research is that it’s done by mathematical types who have little appreciation [...]

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