Want to Delve Deeper into the World of Publishing?
Beneath the Cover - Where book industry professionals who know almost everything go to discuss news, insights, and evolving industry issues.
FEATURED ARTICLES
Archetypal Patterns, Part 3
Roy Williams - Feb 05, 2010How to Make Business Good When Times are Bad Here’s the Pattern: When times are tough and customers are scarce, business owners buckle down and try to become even better at the things they do well. They do this because they trust the Guide pattern, “This has always worked in More
Borders Group Reports Holiday Sales Results
Press Release - Feb 03, 2010ANN ARBOR, Mich., Jan. 18, 2010—Borders Group, Inc. (NYSE: BGP) today reported results for the 11-week holiday period ended Jan. 16, 2010. Total consolidated sales were $846.8 million, a 13.7% decrease compared to the same period last year. Within the Borders superstore segment, total sales for the period were $649.2 More
Rhetoric Followers Want “New Rhetoric” – NewView Options Provides the “Rhetoric of Newness”
Press Release - Feb 02, 2010Many major scholars of Rhetoric have been calling for a “New Rhetoric” for years because Rhetoric hasn’t panned out well, especially as applied to writing. NewView Options claims to have created an effective “Rhetoric of Newness” to replace the old, ineffective Rhetoric of forms handed down from ancient Greece. Provo, More
Productive Communication
Susan Goodsell - Feb 01, 2010By the time I finished my latest Productive Learning & Leisure class, “Productive Communication,” the floor was wet with all the bubbles burst by co-founder Rick Itzkowich. I’m a writer and a public speaker - of course I’m a fantastic communicator! Aren’t I? The definition of communication, according to dictionary.com, More
Book Distribution
For Marketers
For Retailers
- Amazon Doubling Author Royalties: Can It Make You Rich?
- GIFTS IN KIND INTERNATIONAL TO WORK WITH BORDERS ON NATIONAL PRODUCT DONATION EFFORT
- Borders Celebrates Upcoming Percy Jackson Film with Movie Cast Tour Events, Fan Parties, Exclusive Gift with Purchase, Online Content and More Read more in For Retailers >
Marketing
News
- Amazon Doubling Author Royalties: Can It Make You Rich?
- GIFTS IN KIND INTERNATIONAL TO WORK WITH BORDERS ON NATIONAL PRODUCT DONATION EFFORT
- Borders Celebrates Upcoming Percy Jackson Film with Movie Cast Tour Events, Fan Parties, Exclusive Gift with Purchase, Online Content and More Read more in News >
Promotion
Public Relations
Publishing
Darci:
As an aspiring romance writer and diehard Harlequin reader, I heard through the publishing... Read Entire Comment
Betty Jo Waxman:
Susan, Wow! You put into practice what you preach in this very article. Thank you... Read Entire Comment
Rick Itzkowich:
Susan, I love how you capture the essence of the course and how open you are to... Read Entire Comment
Monique DiCarlo:
What a great post Susan! Very helpful, and I will use this while getting prepared... Read Entire Comment
Monique DiCarlo:
A+! Possibly because I am not an English native and I therefore double check... Read Entire Comment
Bill Drew:
To All Those Who Have Been Asking— I did NOT go with Dog Ear. I self-published my... Read Entire Comment
Monique DiCarlo:
Thank you so much for this post Peter! As aMuse providing quality inspiration I... Read Entire Comment
online stock trading advice:
There’s good info here. I did a search on the topic and found... Read Entire Comment
Mike:
Did Drew sign with Dog Ear yet? How it go. A 20 year technical writer had never picked a... Read Entire Comment
Ken Brand:
I enjoy and benefit from all of them. This one struck a soothing cord. Thanks Read Entire Comment
Jim Matorin:
http://bit.ly/8bhPvP Spot on Read Entire Comment
Dezy Walls:
I agree with your conclusions about doing it for others but isn’t that what our... Read Entire Comment
Dave Allen:
Some solid insight into why I need to change the way I think and catch the new... Read Entire Comment
Dave Allen:
I love your clear messages Roy. All the best for you and yours in 2010. And a... Read Entire Comment
Nonyameko Afiya:
Very nice, almost sounded like a church sermon without the other stuff. I really... Read Entire Comment
Sleep On It
While dreaming, we each see things, hear sounds, and carry on conversations with other people. Sometimes we incorporate our experiences ... [Link]
Landing Pages?
Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]
Popular Belief Don’t Make It So
Is life what you make of it? Are you made stronger by what doesn’t kill you? Must you be careful ... [Link]
Values, Values, Values
Personal values are our convictions regarding the things we believe to be important. Values come in two distinct varieties: Terminal ... [Link]
Landing Pages & Conversions
Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]
Generation Y
Various generations of Americans have attitudes partially shaped by the times in which they grew up. The baby boomers generation ... [Link]
Imagine That!–And Become It!
How do teachers plan their class lessons? They start by visualizing the course outcome. They have a clearcut picture of ... [Link]
Cover That Book!
The most difficult part of book cover design may be the spine. Books with fewer than 60 pages are too ... [Link]
Pinpoint Your Personas—and Reap the Rewards
One of the most important steps in persona development is personalization. Give your personas names, ages, and occupations. Be familiar ... [Link]
The Right Questions
There’s a danger in interviewing anyone when you have a job to fill—hiring the wrong person or company for the ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

