Latest Stories

Specific Is Terrific if You Want Referrals

Specific is terrific when you are engaged in referral marketing and you’re teaching others how to refer you. Don’t believe me? Take out a piece of paper and try the following two experiments before you read this entire article:
1. Think of five silly things that people have done in the world.  Now, think of five [...]

The Right Voice

If you’ve worked toward developing your voice – your way of expressing your ideas that is uniquely yours – you’ll find you can alter it to suit the book you’re writing.
If you’re writing a book that concerns money, for example, you may not want to be too jokey. People don’t like to joke about finance. [...]

Your Writer’s Voice

Your speaking voice is yours alone. Your writing voice shouldn’t sound like anyone else’s either.
In a previous post, I showed how you can begin to develop a voice, by choosing a passage from an author whose voice appeals to you, copying it and trying to express your own thoughts in that voice. Then you cut [...]

Different Voices

One of the most difficult thing for a writer is finding his or her voice. That is, the manner in which the writer addresses readers, and expresses himself or herself. This can change from book to book, especially if you’re writing something related to your expertise – that is, a nonfiction work.
But how do you [...]

Discovery in Your Writing

Books that really touch people have a sense of wonder and discovery. Even business books. It’s why readers respond to them – the information offers not only a way forward, but also a possibility of discovering something new.
Try to keep a sense of wonder in your writing. This will translate to your readers, and keep [...]

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