Latest Stories

How to Become an Expert

You want to know how to become a world-renowned expert?
It’s easy, really. All you have to do is:

Look around until you find something that interests you.
Think about it a lot.
Make some interesting observations.
Have a few new ideas and form a couple of theories.
Put your ideas and theories to the test, then
Begin sharing what you’ve learned.
Continue [...]

Seven Ways to Increase Pay-Per-Click ROI

Online marketing must be about the customer’s choices. In this “virtually” frictionless environment, a customer is a self-service volunteer with lots of choices and access to any of your competitors with a single click. Nowhere is this more true than in search engine marketing (SEM).To meet your business objectives online you must first meet your [...]

When to Give It Away

You want your book to sell. But you should give it away first.
Piece by piece.
Draw readers in. They won’t mind, and if you’re writing a book that keeps them entertained, hopeful and intrigued by the ideas you offer, they’ll go on to buy the book too. And to use it.
You can give it away as [...]

Have You Been Kicking the Box?

There’s really no such thing as “thinking outside the box.” But we can select a different box to think in. Your box is your business model, your world-view, your paradigm. It is the framework of the metaphor that you use to make sense of the world around you.
A situation is uncertain when you cannot identify [...]

Is Your Right Brain a 98 lb. Weakling?

Left, right, left, right. Nope, we’re not gearing up for a military review. We’re going to talk about “drilling” your brain, and how you can use your beefed-up mental muscles to reach the “heart” of the brain, so the “mind” of the brain will follow. Why? Because however much human beings rationalize buying decisions, we [...]

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