Other Stories

Finding an Audience in Self-Publishing

Self-publishing makes life easy for certain authors, but you still have to you’re your audience.
Even traditionally published authors need to find and build an audience of readers and consumers. But without the marketing muscle of a publishing house (assuming the traditional publisher will help you market your book, that is), you have to do it [...]

Shopus Interruptus

I recently got an itch to shop for toys. For real, in a real store. I found a great one, with fun, high-tech gadgets. I drove over, walked inside, grabbed a cart, and pushed it down the aisle. I saw something I liked, put it in the cart, and… BAM! I found myself and the [...]

Why We Buy

Happiness rarely triggers commerce. Unhappiness often does.
Purchases are triggered by dissatisfaction with the way things are. We purchase when we have a need, a desire, an itch to scratch. We want to change our condition, our surroundings, our state of mind. We buy because we are dissatisfied.
And this dissatisfaction is often created by the advertising [...]

Promoting Independent Thought

Bruce Pinchbeck’s parenting formula includes the following principles:

Don’t stifle them with rules and regulations
Encourage them to pursue their interests
Look for opportunities to guide them when they are receptive

Does it surprise you to learn that Bruce’s son B.J. became an entrepreneur at age 9?
Yep, while all his peers were playing video games, “BeeJay” was creating a [...]

Self-Publishing Downsides

Self-publishing doesn’t have the stigma it used to have, as I mentioned in yesterday’s post, but just because it’s easy to upload your book to a retail site, it doesn’t mean you won’t have to pay attention to potential difficulties for yourself.
Self-publishing, though, has given a great many authors a tremendous amount of freedom. It [...]

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