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FEATURED ARTICLES
When Personas Fail
Bryan Eisenberg - Jul 03, 2009Over the years, we watched the term “persona” achieve buzzword status. Monkey see, monkey do: some companies actually created personas. For all the hype, though, there are too many personas collecting dust in the “been there, done that” file. Despite the buzz, personas are poorly understood. Not all personas have More
Can You Make It Talk?
Roy Williams - Jul 02, 2009Mingle a bit of wood, paint, and cloth, then drench the pile in sparkling imagination and a new person leaps onto the stage. Few techniques in communication are as powerful – or as often overlooked – as personification: ascribing human characteristics to inanimate objects. It turns dead corporate brands into More
BOOK BUZZ FROM USA TODAY
Press Release - Jul 02, 2009McLEAN, VA — Here’s the latest book buzz from USA TODAY with a highlight of tomorrow’s Best-Selling Books list: * Last fall, The Girl With the Dragon Tattoo emerged as one of 2008’s breakout novels, peaking at No. 32 in hardcover on USA TODAY’s Best-Selling Books list. The novel came More
The Making of a Bestseller: “The Guernsey Literary and Potato Peel Pie Society”
Lydia Hirt - Jul 01, 2009Books are a gamble. From purchasing a manuscript through editing and revisions, the author, publishing house, and agent must eagerly wait to see the public’s reaction. Will the book, so lovingly nurtured, appear on shelves to a resounding silence, only to be the victim of store returns and More
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Sirena:
Thank you for this article. It made me smile. As a writer, I will want buckets of cash but... Read Entire Comment
Marilyn Brant:
What a wonderful success story! I’ve heard glowing reports from people... Read Entire Comment
Gabe & Izzy:
My letter was personal. Please take it off your site and do not use it for... Read Entire Comment
Monique:
Have you gone with dogear yet? I had read some negative reviews, but I thought their... Read Entire Comment
Maria Peroglino:
Great post, and interesting comment about the CEO versus CMO tenure. As I am... Read Entire Comment
Bas Berkenbosch:
Hello there, Really happy to come across this discussion. What I would like to... Read Entire Comment
charla:
i am so encouraged by this as i sit here, in a white coat, as a dentist, thankfully... Read Entire Comment
Gabe & Izzy:
Hi, Is it possible you can tell me what address I can use to send my book to... Read Entire Comment
Margie:
Susan, I thoroughly enjoyed reading your article, especially having sat with you through... Read Entire Comment
Betty Jo Waxman:
Susan, Congratulations! Having shared the weekend with you it is most impressive... Read Entire Comment
Sue Pesch:
Susan, Your writing style is engaging and entertaining! I love the fact you wrote about... Read Entire Comment
Roscoe James:
Great article Lydia. Read Entire Comment
Lindon Crow:
Well put Susan, your words described a familiar feeling and your call to action was... Read Entire Comment
Rick Itzkowich:
Susan, Your article really captured the essence of the struggle many of us... Read Entire Comment
Lydia Hirt:
Nina I love your insight - should have interviewed you for the column! All three... Read Entire Comment
Sleep On It
While dreaming, we each see things, hear sounds, and carry on conversations with other people. Sometimes we incorporate our experiences ... [Link]
Landing Pages?
Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]
Popular Belief Don’t Make It So
Is life what you make of it? Are you made stronger by what doesn’t kill you? Must you be careful ... [Link]
Values, Values, Values
Personal values are our convictions regarding the things we believe to be important. Values come in two distinct varieties: Terminal ... [Link]
Landing Pages & Conversions
Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]
Generation Y
Various generations of Americans have attitudes partially shaped by the times in which they grew up. The baby boomers generation ... [Link]
Imagine That!–And Become It!
How do teachers plan their class lessons? They start by visualizing the course outcome. They have a clearcut picture of ... [Link]
Cover That Book!
The most difficult part of book cover design may be the spine. Books with fewer than 60 pages are too ... [Link]
Pinpoint Your Personas—and Reap the Rewards
One of the most important steps in persona development is personalization. Give your personas names, ages, and occupations. Be familiar ... [Link]
The Right Questions
There’s a danger in interviewing anyone when you have a job to fill—hiring the wrong person or company for the ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
