Other Stories

The Nimble Author in a New Age of Publishing

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Today’s authors explore for opportunities. They invest personal time and money in exploiting new ideas and discovering untapped markets they can realize.

5 Ways to Nurture a “Living Website”

My clients and friends make fun of me.  Some call me “dude,” think I talk funny and assume I was a proponent of California’s recent Proposition 19 because I speak often about a holistic approach to marketing, advertising and business. One of my “hippie-dippie” ideas that I believe in wholeheartedly is fostering and sustaining a […]

The Author Creates Opportunity

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

But authors have more power than before. The writer-author who has managed to build the kind of fan base that enables him or her to build a business through books might also turn to publishing the work of authors.

The Author as Publisher

beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Publishers are taking advantage of this new marketplace where authors are more entrepreneurial, but more and more authors who are self-published are becoming publishers in their own right. This is a huge change for publishing in general. Also, because some of these author-publishers are beginning to see remarkable success, big media are now regarding them […]

The Entrepreneurial Author

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

The new picture of the publishing world, one where just about anyone can upload a book, assumes that authors – of either nonfiction or fiction – see themselves not only as creators in today’s marketplace, but also as entrepreneurs. It’s not a new concept. Many authors in the 19th century promoted their books and enterprises […]