2014-0724- Business Adventure

A Summer Bestseller Thanks to a High-Level Recommendation

The other day I posted that Bill Gates recommended several books for summer reading and suggested that you do the same, as an entrepreneur and budding thought leader.
Well, one of the books that Gates urged on readers has become a surprise bestseller.  ”Business Adventures,” by John Brooks, who was a staff writer at The New…

2014-0723-200552731-001

Follow Your Passion

So, you’ve decided you want to be an entrepreneur. Congratulations! Starting and running your own business is something that many people dream about. Now that you’ve made this decision, you will want to do all you can to make it succeed. Hard work is important, of course, but I’d like to share with you what…

2014-07-21-80667564

Summer Reading

You might have been inspired by Bill Gates’ summer reading list, to try an old business book or two, or a new novel.
Here’s my list, which includes a few oldies and a couple of new ones. Just a recommendation, of course – most people like having books suggested to them, though few actually follow through…

2014-0717-173975094

Summer Reading

What are you reading this summer?
Are you a book reader (physical) or an e-reader (virtual)? The material is same though the sensation might be different. But the wealth of material available to anyone, online or not, is staggering.
In any event, did you know that Bill Gates recommends reading lists for the summer? I didn’t, but…

2014-0716-165967329

Earnings and New Authors

Most authors need another job to continue to earn a living. And most readers of Beneath the Cover know that a book is a business builder, that is, a kind of calling card for one’s business and expertise.
Many people who work with us on marketing and book promotion have books that are published in a…

2014-0715-writer

Living as a Writer, Living through Books

No one owes you a living. No one owes writers a living. No one owes artists a living. No one owes anyone a living. Depending on which country, which culture, you grew up in, and where you are, the attitude toward livelihood might change. In some countries, people consider it the role of the government…

2014-0714-boxing

The Ongoing Boxing Match: Amazon vs. Hachette

If you follow the publishing industry you’ve seen quite a few articles and blogs on the dispute between Amazon and Hachette. One is a giant retailer, the other a giant publisher.
Amazon is demanding higher royalties (and lower prices on e-books) from Hachette. Hachette is demanding, well, who knows? It doesn’t seem to speaking for its…

2014-0710-185071534

The Don’t List

Many people accomplish things by setting goals. But they also set limits.
You can’t do everything – not that you’re not talented and all. You don’t have the time to do everything well, even if you’re a gifted performer and writer and whatever like James Franco.
So to get back to writing your book, or to finish…

2014-0709-108176767

Getting Started, Getting Going

How you structure your day affects what you accomplish.
Yes,  I’m talking about lists.
You’d be amazed at how effective simple list-making can mean. I’m at the beginning of a big project that involves many separate documents to edited or written, organizing those documents into a coherent sequence and creating a calendar for the dissemination of that…