Other Stories

Want to Join a Networking Group?

With six types to choose from, narrowing the field will help you find the networking groups that are best for your business.
Q: There are many types of networking groups out there. How do I know which ones to join?
A: There are at least six types of business organizations to consider joining in order to [...]

Are You Willing to be Weird?

No one wants to be average. But everyone wants to be normal.
What’s up with that?
You can’t imitate your way to excellence. It can be achieved only by breaking away from the pack, abandoning the status quo.
But breaking away from the pack is also the way to spectacular failure.
Are you beginning to understand why there is [...]

Your Big Idea: What’s Your Book Worth?

Is your book worth publishing?
Either by a publisher or by you?
Every author believes his or her book is a winner. Your book deserves national acclaim. It’s the baby you’ve nursed and nurtured and it’s got the stuff of a bestseller, right? Well, perhaps.
Authors are like consistent scorers in basketball: They have to believe they’re going [...]

How Often Should I Change My Ads?

Several years ago, I concluded that a medium-impact broadcast ad should be replaced only after the typical listener has heard it at least 12 times, and a low-impact ad should be replaced after achieving a frequency of 20. I arrived at these conclusions by carefully monitoring the results of radio campaigns of clients around the [...]

Getting Known in a Crowded Field

You look around at everything piled up at bookstores. You see the countless releases on Amazon. You receive alerts and updates from book sites and you wonder if or your book will ever get known. By some estimates a couple of million books are published each year.
Who’s ever heard of you? Your book might be [...]

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