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B-List Authors

We’ve been exploring author rankings, in terms of marketing ability and name recognition. Here, we’ll look at B-list authors.
B-list authors are not celebrity authors. They can be, however, recognized as authoritative and often are interesting public speakers and valuable consultants.
Usually B-list authors are budding stars in a niche market, on the verge of breaking out [...]

Benefits & Royalties of Having a Book

Writing a book is like having a baby in that the benefits of having one are much greater than any royalties you might receive. Yes, Uncle Sam cuts you a break for having a dependent on your tax return, but you certainly don’t have children because you want to become rich. In fact, BabyCenter.com informed us [...]

Laser-Sharp Networking

3 tips to getting precision results from your networking efforts
Did you know that the energy put out by a normal light bulb is equal to the energy put out by a laser beam? A laser has a very tight beam and is very strong and concentrated. A light bulb, on the other hand, releases light [...]

A-List Authorship

We’ve begun to explore author rankings, in terms of marketing ability and name recognition. Here, we’ll look at the top names: the A-list authors.
A-list authors have a name. People instantly recognize those names and respect those authors for their knowledge and opinions. If they don’t respect those authors for their knowledge and opinions, they at [...]

Investing in Your Social Capital

It pays to take advantage of knowledge and relationships when building your business–and your bottom line.
I’m sure all entrepreneurs have heard of financial capital, but many may not have heard of social capital. Social capital is, in fact, very similar to its monetary sibling. It, too, is accumulated by an individual or a business [...]

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