The Moment of Creation

If you’re writing a book to build your business, that’s fantastic. But if you’re writing a book, don’t look to the possibility of what may happen after it’s done. Concentrate on writing your book now.
Enjoy this process. The future takes care of itself, really. It never is real because it’s always the future. The present…


Write a Book for Gain (Forget the Pain)

If you are writing a book, you should be doing it with the knowledge that you’ll be building your business.
If you’re writing a book, you know how difficult it can be sometimes to focus, and you tell yourself from time to time how you’re going to lose out if you don’t finish.
But that’s the wrong…

2014-0724- Business Adventure

A Summer Bestseller Thanks to a High-Level Recommendation

The other day I posted that Bill Gates recommended several books for summer reading and suggested that you do the same, as an entrepreneur and budding thought leader.
Well, one of the books that Gates urged on readers has become a surprise bestseller.  ”Business Adventures,” by John Brooks, who was a staff writer at The New…


Follow Your Passion

So, you’ve decided you want to be an entrepreneur. Congratulations! Starting and running your own business is something that many people dream about. Now that you’ve made this decision, you will want to do all you can to make it succeed. Hard work is important, of course, but I’d like to share with you what…


Summer Reading

You might have been inspired by Bill Gates’ summer reading list, to try an old business book or two, or a new novel.
Here’s my list, which includes a few oldies and a couple of new ones. Just a recommendation, of course – most people like having books suggested to them, though few actually follow through…


Summer Reading

What are you reading this summer?
Are you a book reader (physical) or an e-reader (virtual)? The material is same though the sensation might be different. But the wealth of material available to anyone, online or not, is staggering.
In any event, did you know that Bill Gates recommends reading lists for the summer? I didn’t, but…


Earnings and New Authors

Most authors need another job to continue to earn a living. And most readers of Beneath the Cover know that a book is a business builder, that is, a kind of calling card for one’s business and expertise.
Many people who work with us on marketing and book promotion have books that are published in a…


Living as a Writer, Living through Books

No one owes you a living. No one owes writers a living. No one owes artists a living. No one owes anyone a living. Depending on which country, which culture, you grew up in, and where you are, the attitude toward livelihood might change. In some countries, people consider it the role of the government…