Other Stories

See the Angel?

Do you see it?
“The greater danger, for most of us, lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark… Lord, grant that I may always desire more than I can accomplish.” — Michelangelo
“Ah, but a man’s reach should exceed his grasp, or [...]

Persona Development and the Law of Averages

“Persona” is a hot buzzword in this industry, yet most companies that create personas haven’t fully embraced everything they have to offer. Most personas are watered-down and hard to relate to. The worst of the lot are lifeless outlines of a company’s demographic targets. Most often, they don’t deliver the expected outcome from using the [...]

Seminars to Build Your Audience and Platform (part 3)

Seminars and lectures provide the most powerful means for an author to create a quality marketing platform.
Just as getting a manuscript accepted for publication grants you an air of authority – because someone decided your were “good enough” to publish – so does being asked to speak on a particular subject.
Remember: speakers stand on platforms, [...]

Connecting to Your Audience through Seminars (part 2)

Seminars are a great way for you to expand your audience and build your platform. Seeing you in person will give your audience that intimacy that leads to action.
Emotions surge in a live performance. No matter how big the venue, you feel close, even intimate, with the musicians, Every song brings thunderous applause. While authors [...]

Seminars as Platforms for Expanding Your Audience (part 1)

The notion of marketing platform is not new. In fact, the word “platform” comes from public oratory, referring to the raised surface that people stand on when they speak before a crowd. A marketing platform, therefore, is a virtual tool for reaching others, a way of raising yourself above the crowd so you can be [...]

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