Other Stories

When Change Is in the Air

The prophet wanders in from the desert crying, “I have seen. I have seen. We must change.” And as the people listen with mounting interest, leadership plots to kill him. This is the way it has always been: Julius Caesar. William Wallace. Malcolm X. Robert Kennedy.
Visionaries often die of wounds to the back, their grand [...]

Realizing the True Fruits of Your Labor

It took Susan Patron ten years to write her first novel, The Higher Power of Lucky (Simon & Schuster, 2006). When writing it, she would race home from work, grab a quick bite to eat, and then dive headlong into the nuances of character development until the wee hours of the morning. She also sacrificed [...]

Making Wise Book-Marketing Decisions

We’ve addressed how to Promote a Book clients, Roy H. Williams and Ivan R. Misner, created bestsellers with different approaches to building their platforms.
You may not have 15 years to develop your own marketing platform, as Ivan Misner did, nor may you have the financial resources that Roy Williams possessed to capitalize on his marketing [...]

Good Customer Service Alone, Does Not Mean Referrals

By Dr. Ivan Misner
Many entrepreneurs are under the impression that if they just provide good customer service, people will refer business to them. Just like that. However, they only have part of the picture. Sure, customer service is important. But, good customer service is just a prerequisite…it’s a minimum expectation.
Think about it. Would you refer [...]

How the Wizard Became a Bestseller

Promote A Book client Roy H. Williams, known within certain circles as the “Wizard of Ads,” took less time to become a bestselling author than did networking expert Ivan Misner but he spent much more money to achieve this..
Roy was well known in a niche market, but he wanted to expand and sell his book [...]

WordPress SEO fine-tune by Meta SEO Pack from Poradnik Webmastera