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FEATURED ARTICLES
Initial Media Contacts—Part I
Rick Frishman - May 16, 2008When professional publicists want bookings and coverage, they generally operate as follows: They write a killer press release in the format we’ve previously detailed. They find the perfect hook—the book’s benefits, story ideas, or timely angles—and catapult themselves into the media universe. They create media kits that include the More
Publishing Vanity — or Self-Publish?
Yvonne DiVita - May 15, 2008Anyone who has not heard the acronym UGC is living under a rock, these days. User-generated content is all the rage. The term started with blogs and wikis, those self-authored web pages full of family photos and conversations with the two-year-old. It has since morphed to include anything written on More
What Are You Offering?
Roy Williams - May 15, 2008Businesses don’t fail due to reaching the wrong people. Businesses fail when they say the wrong things. And they say the wrong things when they believe what the public tells them. Conduct a survey. Ask the public to describe in detail the kind of place they’d like to shop. Then More
The G.A.I.N.S. Approach to Networking
Ivan Misner - May 14, 2008Leave out any of these strategies, and your networking will be just a waste of time. If you want to be successful in generating referrals, it’s crucial to find out as much as you can about the members of your network. And there are five critical things that you More
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Nocat:
Once your book is printed , selling it is sooo important, the folks at Brio’s... Read Entire Comment
Ned:
I like very much the idea of the market survey and the competition survey, including the... Read Entire Comment
bill stephens:
Andrew, Your articles in beneaththecover.com popped up on Google when I was... Read Entire Comment
tamunobarabi gogo ibulubo:
I have a book ‘Dying Voices of Gongs’ with a complted... Read Entire Comment
Russell:
This Facebook feature sounds like a great springboard for new authors who need to... Read Entire Comment
Richard Guy:
Your site is very informative. I have written a book and would like to get a good PR... Read Entire Comment
dave:
I get the whole “we’re all tuning out advertising as fast the advertisers and... Read Entire Comment
Richard Poi:
I find your article very timely considering how frequent I hear people rave or moan... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
Michael:
“The true gardener can no more relax in her garden than a farmer would relax in his... Read Entire Comment
Adam D:
Great article. This is an innovative way to get your product / service in front of new... Read Entire Comment
Angela Hoy:
Blogger PODdy Mouth Posts False Statements, Violates Copyright Law, Refuses to Correct... Read Entire Comment
Tim McClain:
What a great site - I’m so glad to have found you! Erin and Stephen, I... Read Entire Comment
Jamie Whitman:
What Dr. Misner teaches is dead spot on. If you want to be a “a networking... Read Entire Comment
Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
