Comments on: As the Pendulum Swings http://www.beneaththecover.com/2008/01/16/as-the-pendulum-swings/ Inside the Book Industry Fri, 10 Feb 2012 16:32:00 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: Stephen Palmer http://www.beneaththecover.com/2008/01/16/as-the-pendulum-swings/comment-page-1/#comment-23424 Stephen Palmer Sun, 17 Feb 2008 11:20:32 +0000 http://www.beneaththecover.com/2008/01/16/as-the-pendulum-swings/#comment-23424 Which 5 marketing books for me? Made to Stick by Chip & Dan Heath Unleashing the Ideavirus by Seth Godin Influence by Robert Cialdini Piranha Marketing by Joe Polish & Tim Paulson (yeah, I know it's audio, but hey, we live in a digital age) The Wizard of Ads by Roy Williams Which 5 marketing books for me?

Made to Stick by Chip & Dan Heath
Unleashing the Ideavirus by Seth Godin
Influence by Robert Cialdini
Piranha Marketing by Joe Polish & Tim Paulson (yeah, I know it’s audio, but hey, we live in a digital age)
The Wizard of Ads by Roy Williams

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