How to Create an Outstanding Media BIO
By Annie Jennings - Feb 19 , 2008
Follow these simple steps for creating a powerful media bio designed to get you booked on the media of your dreams:1. Your bio should always begin with your credentials, academic achievements, and professional and academic affiliations.
2. If you are the author of books, papers, and/or studies, note those next along with the names of the papers and studies and where they appear etc so the media can document them.
3. List your areas of expertise.
4. List the years you have been active in these areas and your fields.
5. List any involvement in any association, as well as achievements or awards you have received in your field.
6. List media appearances, TV or radio, and quotes in magazines in newspapers.
7. What does NOT belong in a bio: Your personal family history, personal triumphs or tragedies unless they are linked directly to your area of expertise, your birth place. You can include the location where you currently reside or practice as this can be important if the media would like to book you for a radio or TV segment.
8. Information has to be absolutely accurate, up to date, and easily verifiable as the media has resources to check out your information.
9. Be sure the bio on your website is exactly the same and consistent with the bio that you are presenting to the media. You can always offer an expanded version on your website. However, you should not be inconsistent with your bio. You can certainly have other info on your website, but the bio must remain consistent with the one you present to the media.
10. The purpose of a professional bio for use in the media is to give them a snapshot of your expertise and your platform so they can determine if you qualify as the expert for the segment or article they have in mind.
11. In addition to the bio, have a professional .jpg photo of yourself in your professional capacity and a .jpg of your book cover ready to email to the media upon request.
12. Demo tapes are requested by the media. So have professional quality tapes ready to be sent to the media and, of course, better yet, include a video link on your site so the media can check you out without waiting for your demo to be sent overnight. As you send your demo out to the media, be sure to restock. The media moves fast and needs the info immediately and cannot wait for copies to be made or complied, etc.
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