Suzie Sisoler becomes Director, Online Consumer Marketing, for Harper Collins Publishers

Comment on this post

Sorry, there are no blog posts yet for this story.

Bestseller Ideas

In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

The Lessons of Harry Potter: A Beneath the Cover Podcast

Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

By Press Release - Mar 17 , 2008

MEMORANDUM

March 17, 2008

TO: General Books

FROM: Leslie Hulse

I’m pleased to announce that starting today Suzie Sisoler has taken on the role of Director, Online Consumer Marketing, reporting to me. In this new position Suzie will take the strategic lead in developing our industry-leading online consumer marketing programs, including AuthorTracker, First Look, Newsletters and any other company-wide web initiatives that drive traffic to our sites and lead to consumer registration.

Suzie brings a lot of great experience to this new job: after joining HarperCollins in 2000 she spent five years as an Online Marketing Manager for the General Books Group working on online campaigns for Rebecca Wells, Michael Crichton, Terry Pratchett and Bernard Cornwell. In 2005 she joined the Children’s Online Marketing team and has driven the fabulous monthly online promotions for Lemony Snicket and Warriors and relaunched the Warriors and I Can Read! websites. Suzie has continually set up innovative online marketing promotions that have led to significant consumer sign-ups; under her stewardship the Lemony Snicket viral video campaign received more than 1 million views and the Erin Hunter AuthorTracker list is up 900% (from 3k to 30k subscribers).

In this new role, Suzie will work closely with me, the Internet Development Group and all of you to develop strategic plans for Sneak Peek and Full Access Browse Inside, and to relaunch our most successful online membership programs. In the coming weeks, she’ll be reaching out to the Publishers and Marketing Teams from both divisions to gather ideas and create concepts for development. In the meantime, please join me in congratulating her on this well-deserved promotion.

10 East 53rd Street Telephone: 212 207-7223
New York, N.Y Fax: 212 207-7909
10022-5200

Interact: Add a Comment | Trackback Link | Permalink