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Living on Food from Ravens
Peter Nevland - Jan 06, 2009Vincent the Van purred with excitement, loaded up with a PA, guitars, way too many CDs, clothes, pillows, and the hopes of two troubadouring musicians. We called it, “The Acoustic Spoken Groove Combo Tour” and asked people to bill us as Peter Nevland and Paul Finley. “It’s like More
Seven Ways to Create (and keep) a One-Page Business Plan
Guest Contributors - Jan 05, 2009By Warren J. Rutherford During this year end review and the holidays, I took time recently to reflect on my accomplishments this past year in preparation for 2009. First, I looked for my Book Writing Plan, the Plan for my Book Writing and Article Writing Business—–uh oh, the one More
Preparing Your Publicity Materials
Rick Frishman - Jan 02, 2009Create a list of all the elements that will be involved in your campaign and then start working on those that will take longest to achieve. Keep in mind that everything will take longer than you initially expect, especially those items that will require you to rely on others or More
Bad Writers Can Be Bestsellers, Too
Chris Maddock - Jan 01, 2009How well you write has very little to do with whether you make the non-fiction bestsellers lists – or really whether you can create any kind of an audience for your book. There are authors – probably not bestsellers – who would argue this point. But they’d be mistaken. More
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- CORINNE HELMAN NAMED VICE PRESIDENT/DIRECTOR OF DIGITAL PUBLISHING AND BUSINESS DEVELOPMENT FOR HARPERCOLLINS CHILDREN’S BOOKS
- Barnes & Noble Reports Third Quarter Financial Results:
- BORDERS’ EXPERT COOKBOOK BUYER SERVES UP HER RECOMMENDATIONS FOR THE SEASON’S BEST COOKBOOKS Read more in For Retailers >
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Bob Nicoll:
Michael, great article. I really appreciate your direct style. The points you make are... Read Entire Comment
Bookmarketing Newbie:
Great tips. 2009 is going to be the year that I really spend some time... Read Entire Comment
Anne Wayman:
Good post… and if authors (including me) would at least consider these points... Read Entire Comment
Bernice & Andy Tate:
Your book is an amazing achievement. Exceolelt!! Read Entire Comment
Alletamah:
Much the interesting has found here Read Entire Comment
Book Marketing Buzz:
Thank you so much, Michael. I’m having a blast interviewing authors for... Read Entire Comment
Advertising Consultant:
I think an advertising consultant must understand all the aspects of a... Read Entire Comment
The Novel Era:
You’re right that Pavlov’s research did prove that a behavior can be... Read Entire Comment
Lee Abraham:
I love the analogies - excellent insight!! Read Entire Comment
Lesia Hayden:
This is my first time submitting a query letter, and I would like some advice on how... Read Entire Comment
Michael Covington:
This is a good overview article with lots of great information. Christian books... Read Entire Comment
Ankesh Kothari:
Test A and Test B links dont work… They take you to futurenowinc’s... Read Entire Comment
patricia gallagher:
Hi Rick, In the above info, it says to give all of your credentials. Over the... Read Entire Comment
Linda S Fitzgerald:
The first sentence of this post sums it up and that’s what we tell our... Read Entire Comment
Chris:
Terry, You should read the previous post. You’ll see I’m not talking about... Read Entire Comment
Flattery—Key to Endorsements
Authors, public speakers, actors, radio personalities – famous people – frequently do things for additional publicity. This nearly universal desire ... [Link]
Just Survival?
If your business has survived an industry shakeup or an economic downturn, you can be proud of surviving. Many companies ... [Link]
Timeout for Your Timeline
How long would it take you to climb all the steps to the top of the Eiffel Tower? Could you ... [Link]
Magical Marketing Maneuvers
How fast should your company grow? There are a great many factors, ranging from costs to inflation to market value ... [Link]
Cheeping Yourself Out of the Market
A valuable concept for business owners is pricing elasticity. When a slight change in price makes a dramatic change in ... [Link]
Hispanic Marketing
The Economic Census of 2002 paints a valuable picture of Hispanic business owners. They make up 4 percent of all ... [Link]
Have Fun! (all the way to the bank . . . )
Know what made Leonardo Da Vinci so incredibly creative? His curiosity. Da Vinci wanted to know how everything worked. He ... [Link]
Salivating for Coupons
In 1904, Ivan Pavlov conducted his famous conditioning experiment with a bell and some dogs. Dogs learned to salivate at ... [Link]
The Christian Book Market
In addition to the standard bar code, you may notice some books with the new Christian Product Category (CPC) code. ... [Link]
Greeks, Metaphors, and Your Book Marketing Campaign
The word metaphor comes from the Greek meta (over and above) and pherein (to bear across). Metaphors are the home ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
