Barnes & Noble.com Launches B&N Mobile: BN.com Now Optimized For Mobile Devices

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By Press Release - May 28 , 2008

New York, New York - May 28, 2008 - Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today that Barnes & Noble.com (www.bn.com) has launched B&N Mobile (www.bn.com/mobile), an e-commerce site accessible via a smartphone, BlackBerry, and any mobile device with a web browser.

The www.bn.com website has been optimized for use on a smartphone and BlackBerry, giving access on these devices to the more than one million new books, DVDs, and CDs available for purchase on BN.com. In addition to placing orders, customers can browse lists such as bestselling books and locate their nearest Barnes & Noble store. B&N Mobile will work from any device with a mobile browser, and it has been specially optimized for iPhone and Windows Mobile users.

“Our goal is to serve our customers from wherever they are, in a multitude of platforms,” said Marie J. Toulantis, chief executive officer of Barnes & Noble.com. “By enabling browsing, searching and purchasing on B&N Mobile, we are putting access to over one million books in our customers’ pockets, handbags and backpacks!”

B&N Mobile’s innovative services and features include:

Fast Search
B&N Mobile puts millions of products at the customer’s fingertips. Customers can easily search and browse BN.com and buy directly from their mobile device. Customers can also purchase gift cards, as well as join or renew their Barnes & Noble Membership and update their Wish Lists.

Find Local Store and Events
B&N Mobile allows customers to access the Barnes & Noble store locator to find their local store and check the events calendar for celebrity book signings, readings and Storytimes.

Check Availability
B&N Mobile enables users to check local store inventory to see if an item is in stock.

Order Tracking
B&N Mobile allows customers to quickly view their account and track the status of existing orders.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 800 bookstores in 50 states. For the fourth year in a row, the company is the nation’s top bookseller brand, as determined by a brand’s overall strength based on its combination of familiarity, quality and purchase intent, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.