Book Publishing 2.0 (Business & Non-Fiction)

By Press Release - Oct 21 , 2008

Salt Lake City, Utah, October 21, 2008—You always knew you had a book in you, and you’ve finally crystallized an idea with tremendous potential. Your concept is so powerful—so revolutionary!—that everybody will benefit from reading it.

But now it’s time to start pecking out keystrokes, and you’re wondering how to best deliver your message. More specifically:

• Who should I write for? Should I appeal to a specific individual? A general group of people? The entire world?
• How will I know I’ve addressed the issues relevant to my chosen audience?
• How do I present my subject with maximum impact?
• Is there an efficient way to get started to avoid ‘spinning my wheels’?
• What’s the secret to busting through writer’s block?

You believe your book has the stuff to be a bestseller. But you also know that lots of great books have never made the bestseller lists. As a writer, that has you wondering:

• Aren’t book sales just a reflection of the quality of the content?
• How should my book be promoted, marketed, and advertised?
• What’s my best strategy for creating a bestseller?
• How does understanding my audience in depth help me market my book?
• Why do I have to market my book? Isn’t that the publisher’s job?

The answers to these 10 questions, and many more like them, are the central issues being thoroughly addressed during the 3-day course, Book Publishing 2.0: Why Writing Your Non-Fiction Book Is Only Half the Battle.

Four experts— Michael Drew, Dave Young, Chris Maddock, and Mark Effinger—will give you the methodology, the insight, and the timing you need to simultaneously write your book and build your platform, effectively and efficiently, just like their many other successful clients:

• Jump-start the writing process
• Identify and move beyond the 7 Myths of the Book Industry that blind authors and keep great books from becoming bestsellers
• Understand all the major components of a rich marketing platform, including websites, blogs, seminars, keynote speeches, audio books, podcasts, Author Bio Videos, Book Trailer Videos, and social networks, both online & offline
• Establish a significant presence on the Internet
• Create a powerful ‘centerpiece’ for your marketing platform
• Reveal the swinging Pendulum of our country’s mindset and attitudes

Michael Drew’s top-of-the-line expertise comes from the experience and wisdom he’s gained in promoting 47 non-fiction books onto The New York Times and other bestseller lists in the last ten years. He’s a perfect 48 for 48. He knows what it takes to get there. He knows what it feels like to be there. And he’s agreed to share his time-saving secrets, insightful strategies, and proven methods with you (see PromoteABook.com). This is the guy who is on a first-name basis with just about every luminary and publishing house in the book industry, including the national chain bookstores (see PromoteABookMedia.com).

Dave Young is an advertising and marketing optimization consultant focused on the needs of owner-operated businesses. He has worked with clients in the United States, Canada, Australia, the United Kingdom and Latin America. Dave is the author of the book Why We Blog, he’s the master blogger at BrandingBlog and GrokDotCom, and he’s a contributing editor at AmericanSmallBusiness.com.

Dave will teach you winning tactics on how to implement a persona-driven writing strategy for developing your blog and book at the same time. He’ll cover 8 quick & effective methods to drive traffic to your blog, including:

1. Content management systems & blog platforms
2. Specific blog techniques for generating comments & engagement/enragement
3. Creating rich content (video, slideshows, podcasts)
4. Social bookmarking and blog-ranking sites such as Digg, del.icio.us, StumbleUpon, and Technorati
   
5. Using membership sites to create stronger relationships with your audience
6. SEO technique Do’s and Don’ts
7. Author Video Bios/Book Video Trailers
8. PR syndication for your rich content

Chris Maddock is a writer, speaker, writing trainer, and marketing strategist. He ‘grew up’ in the Roy H. Williams Marketing Firm, home and business of advertising innovator and guru, Roy Williams (aka, The Wizard of Ads). Chris spent years there as its Director of Message Development. Presently, as a Wizard of Ads Partner, he acts as strategist and copywriter for strong, growing companies of all sizes. He teaches three classes at Wizard Academy: Advanced Wordsmithing, Writing for Radio and The Internet, and Non-Fiction Writers.

Mark Effinger has a 21-year history as an entrepreneur, consultant, and executive coach. Founding twelve companies, selling six, taking one into liquidation and one to Inc. 500, has provided his experiences and expertise with a fairly well-rounded scope.
Beginning in laser and scanning technologies, Mark invented, patented, manufactured, and marketed the number one selling laser display system, worldwide. Through acquisition, the company became one of the fastest growing private companies in the US, ranking 389th in the Inc. 500. Mark has held management positions in J.Stream (online content delivery), TechCoast.com (Internet and Venture Incubator), eAgency (Web-based and Wireless SFA for Insurance Agents), and IdeaFisher (Brainstorming Software). He has held advisory roles in a number of startups, including PRWeb.com. Email Mark at ME@RichContent.com

From this course, you’ll go home armed with the quickest and best methods for gaining traction on your writing and building your marketing platform on the Internet. It’s a whirlwind-but-thorough intro to the book industry. The real book industry. The now book industry—Book Publishing 2.0.

Join the savvy group of people signing up, get a front row seat—and bring some sun block.

Light bulbs of insight will be popping and flashing all over the place.

Price & Sign-Up Information

Day 1—$ 500.00            Click here to pay for the course by credit card.

Day 2—$1,000.00         You can pay for individual days or for the whole course.

Day 3—$1,000.00          When you buy the whole course up front, it’s only $2,000.00.

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