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	<title>Comments on: 7 Publishing Myths</title>
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	<link>http://www.beneaththecover.com/2009/01/20/7-publishing-myths/</link>
	<description>Inside the Book Industry</description>
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		<title>By: Book Publishing 2.0 IS NOW!!! &#124; Beneath the Cover</title>
		<link>http://www.beneaththecover.com/2009/01/20/7-publishing-myths/comment-page-1/#comment-59465</link>
		<dc:creator>Book Publishing 2.0 IS NOW!!! &#124; Beneath the Cover</dc:creator>
		<pubDate>Sun, 24 Oct 2010 17:41:35 +0000</pubDate>
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		<description>[...] beyond the 7 Publishing Myths that keep great books from becoming [...]</description>
		<content:encoded><![CDATA[<p>[...] beyond the 7 Publishing Myths that keep great books from becoming [...]</p>
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		<title>By: Michael R. Drew</title>
		<link>http://www.beneaththecover.com/2009/01/20/7-publishing-myths/comment-page-1/#comment-54401</link>
		<dc:creator>Michael R. Drew</dc:creator>
		<pubDate>Sat, 18 Apr 2009 19:38:16 +0000</pubDate>
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		<description>Larry Foreman, 
 
A platform is your name and reputation in your given industry or niche and your ability to capitalize on that name and reputation in the generation of sales, in this case in the generation of book sale. 
 
Chris and I teach a class called Book Publishing 2.0 where we teach people how to use their content to help build their platforms. 
 
Check out the event site &lt;a href=&quot;http://www.bookpublishing2.com,&quot; rel=&quot;nofollow&quot;&gt;http://www.bookpublishing2.com,&lt;/a&gt; the next event is May 8th, 9th and 10th in New York City. Hope to see you there. 
 
Michael R. Drew 
Promote A Book Inc. 
512-858-0040 </description>
		<content:encoded><![CDATA[<p>Larry Foreman,</p>
<p>A platform is your name and reputation in your given industry or niche and your ability to capitalize on that name and reputation in the generation of sales, in this case in the generation of book sale.</p>
<p>Chris and I teach a class called Book Publishing 2.0 where we teach people how to use their content to help build their platforms.</p>
<p>Check out the event site <a href="http://www.bookpublishing2.com," rel="nofollow"></a><a href="http://www.bookpublishing2.com" rel="nofollow">http://www.bookpublishing2.com</a>, the next event is May 8th, 9th and 10th in New York City. Hope to see you there.</p>
<p>Michael R. Drew</p>
<p>Promote A Book Inc.</p>
<p>512-858-0040</p>
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	<item>
		<title>By: Larry Foreman</title>
		<link>http://www.beneaththecover.com/2009/01/20/7-publishing-myths/comment-page-1/#comment-54390</link>
		<dc:creator>Larry Foreman</dc:creator>
		<pubDate>Thu, 16 Apr 2009 14:43:46 +0000</pubDate>
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		<description>Tell me more about platform. I understand that Olympic champions and movie stars have cna get their faces and products out there. What kinds of platforms do ordinary people build? It takes more than a blog - don&#039;t you have to have a platform (?) to get anyone to go to your blog. </description>
		<content:encoded><![CDATA[<p>Tell me more about platform. I understand that Olympic champions and movie stars have cna get their faces and products out there. What kinds of platforms do ordinary people build? It takes more than a blog &#8211; don&#039;t you have to have a platform (?) to get anyone to go to your blog.</p>
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	<item>
		<title>By: scott</title>
		<link>http://www.beneaththecover.com/2009/01/20/7-publishing-myths/comment-page-1/#comment-52801</link>
		<dc:creator>scott</dc:creator>
		<pubDate>Wed, 21 Jan 2009 18:08:21 +0000</pubDate>
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		<description>great post chris. Really looking forward to these posts. It&#039;s refreshing to see these myths turned on their ear! </description>
		<content:encoded><![CDATA[<p>great post chris. Really looking forward to these posts. It&#039;s refreshing to see these myths turned on their ear!</p>
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