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	<title>Comments on: You Shouldn’t Have to Sell to Your Referral Sources!</title>
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	<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/</link>
	<description>Inside the Book Industry</description>
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		<title>By: Lisa P Nowak</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-54195</link>
		<dc:creator>Lisa P Nowak</dc:creator>
		<pubDate>Tue, 10 Mar 2009 22:40:00 +0000</pubDate>
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		<description>Well said Paula!  I attended my first chamber event since my Referral Network Training.  I wish I would have been taught these skills sooner in life.  Everything is just beginning to click.  Keep spreading the word! 
 
Lisa 
The Worlds Best Fruit 
We can help you win a lime eating contest - guaranteed! </description>
		<content:encoded><![CDATA[<p>Well said Paula!  I attended my first chamber event since my Referral Network Training.  I wish I would have been taught these skills sooner in life.  Everything is just beginning to click.  Keep spreading the word!</p>
<p>Lisa</p>
<p>The Worlds Best Fruit</p>
<p>We can help you win a lime eating contest &#8211; guaranteed!</p>
]]></content:encoded>
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		<title>By: Thierry Mazu&#233;</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-54099</link>
		<dc:creator>Thierry Mazu&#233;</dc:creator>
		<pubDate>Sat, 07 Mar 2009 18:16:11 +0000</pubDate>
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		<description>Whenever I forget the relational-way and drift into the transaction : it&#039;s simply GAME OVER. 
I really appreciate your vision and the way you handle the Givers Gain attitude on a daily basis. 
I&#039;ve already learned a lot from you (The sales training is a must!), and I enjoy reading your articles, as they help me stay on course, on track, always remembering good success &amp; life principles. 
 
Thierry Mazu&#233; 
Maisons-Laffitte - France 
Cr&#233;er des Recommandations &#224; Vie </description>
		<content:encoded><![CDATA[<p>Whenever I forget the relational-way and drift into the transaction : it&#039;s simply GAME OVER.</p>
<p>I really appreciate your vision and the way you handle the Givers Gain attitude on a daily basis.</p>
<p>I&#039;ve already learned a lot from you (The sales training is a must!), and I enjoy reading your articles, as they help me stay on course, on track, always remembering good success &amp; life principles.</p>
<p>Thierry Mazu&eacute;</p>
<p>Maisons-Laffitte &#8211; France</p>
<p>Cr&eacute;er des Recommandations &agrave; Vie</p>
]]></content:encoded>
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		<title>By: Paula Frazier</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-54036</link>
		<dc:creator>Paula Frazier</dc:creator>
		<pubDate>Thu, 05 Mar 2009 12:48:41 +0000</pubDate>
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		<description>I love the way you categorize your referral sources, Jeff! While all relationships are valuable, it&#039;s important to invest our &quot;golden time&quot; wisely when you build your business by referral. </description>
		<content:encoded><![CDATA[<p>I love the way you categorize your referral sources, Jeff! While all relationships are valuable, it&#039;s important to invest our &quot;golden time&quot; wisely when you build your business by referral.</p>
]]></content:encoded>
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		<title>By: Jeff Tufford</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-54033</link>
		<dc:creator>Jeff Tufford</dc:creator>
		<pubDate>Thu, 05 Mar 2009 10:06:24 +0000</pubDate>
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		<description>This is definitely powerful.  Referral sources who are not willing to invest are what I would call a casual source.  They can add to your business, but you don&#039;t want to spend YOUR time with a casual source if you don&#039;t see them becoming what you really want and that is an invested source.  An invested source has something at stake based on whether or not you succeed or fail.  They may have time, money or their own success at stake.  The reason their success may be at stake is because hopefully the relationship is a two way street.  Thanks, Paula! </description>
		<content:encoded><![CDATA[<p>This is definitely powerful.  Referral sources who are not willing to invest are what I would call a casual source.  They can add to your business, but you don&#039;t want to spend YOUR time with a casual source if you don&#039;t see them becoming what you really want and that is an invested source.  An invested source has something at stake based on whether or not you succeed or fail.  They may have time, money or their own success at stake.  The reason their success may be at stake is because hopefully the relationship is a two way street.  Thanks, Paula!</p>
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		<title>By: Tim Green</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-54009</link>
		<dc:creator>Tim Green</dc:creator>
		<pubDate>Tue, 03 Mar 2009 10:53:18 +0000</pubDate>
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		<description>What a great article.  I agree you have to make your message clear, repeatable &amp; memorable.  At Referral Institute we call this an emotional based message.  It is awesome when someone ask you what you do for a living and you or your referral states your emotional based message and the potential client or another referral source states &quot;How do you accomplish that?&quot;  This is why I love your article because you teach us how to play more &amp; work less by creating Referrals for Life!!  
To your success,  
  
  
Tim R. Green         
Trainer 
  
Office:  877-241-3577 or 810-715-2773 
Fax:  810-715-2569 
Cell: 810-444-1071 
tgreen@referralinstitutemi.com  &lt;a href=&quot;http://www.referralinstitutemi.com&quot; rel=&quot;nofollow&quot;&gt;www.referralinstitutemi.com&lt;/a&gt;   
&#8220;Helping people play more, work less &amp; double their income by creating Referrals for Life&#8221; </description>
		<content:encoded><![CDATA[<p>What a great article.  I agree you have to make your message clear, repeatable &amp; memorable.  At Referral Institute we call this an emotional based message.  It is awesome when someone ask you what you do for a living and you or your referral states your emotional based message and the potential client or another referral source states &quot;How do you accomplish that?&quot;  This is why I love your article because you teach us how to play more &amp; work less by creating Referrals for Life!! </p>
<p>To your success, </p>
<p>Tim R. Green        </p>
<p>Trainer</p>
<p>Office:  877-241-3577 or 810-715-2773</p>
<p>Fax:  810-715-2569</p>
<p>Cell: 810-444-1071</p>
<p><a href="mailto:tgreen@referralinstitutemi.com">tgreen@referralinstitutemi.com</a><br />
  <a href="http://www.referralinstitutemi.com" rel="nofollow">http://www.referralinstitutemi.com</a>  </p>
<p>&ldquo;Helping people play more, work less &amp; double their income by creating Referrals for Life&rdquo;</p>
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		<title>By: Laurie Mrva</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-54008</link>
		<dc:creator>Laurie Mrva</dc:creator>
		<pubDate>Tue, 03 Mar 2009 09:47:50 +0000</pubDate>
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		<description>Why is it that concepts that are so simple in idea, always seem so complicated in practice?   
 
Thank you for bringing us great information in a very understandable manner. </description>
		<content:encoded><![CDATA[<p>Why is it that concepts that are so simple in idea, always seem so complicated in practice?  </p>
<p>Thank you for bringing us great information in a very understandable manner.</p>
]]></content:encoded>
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		<title>By: Celie Holmesq</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-54007</link>
		<dc:creator>Celie Holmesq</dc:creator>
		<pubDate>Tue, 03 Mar 2009 08:44:12 +0000</pubDate>
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		<description>This is so true, no matter what your industry.  Thank you Paula! </description>
		<content:encoded><![CDATA[<p>This is so true, no matter what your industry.  Thank you Paula!</p>
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		<title>By: Bill Figaro</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-54006</link>
		<dc:creator>Bill Figaro</dc:creator>
		<pubDate>Tue, 03 Mar 2009 06:51:52 +0000</pubDate>
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		<description>Paula, 
 
Right on!  Selling is not hard if we keep it simple.  The traditional sales model is meeting the need of a person or company with the benefit of our service or product.  Imagine when people start to grasp how simple it is once they realize it is not all about themselves!  They will be amazed how there lives will change once they grasp this simple, yet forgotten belief. 
 
Keep up the great work! </description>
		<content:encoded><![CDATA[<p>Paula,</p>
<p>Right on!  Selling is not hard if we keep it simple.  The traditional sales model is meeting the need of a person or company with the benefit of our service or product.  Imagine when people start to grasp how simple it is once they realize it is not all about themselves!  They will be amazed how there lives will change once they grasp this simple, yet forgotten belief.</p>
<p>Keep up the great work!</p>
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		<title>By: Chuck Stump</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-54005</link>
		<dc:creator>Chuck Stump</dc:creator>
		<pubDate>Tue, 03 Mar 2009 06:38:57 +0000</pubDate>
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		<description>Paula&#039;s observations are spot on.  I was a speaker before I was an author, so the networking and referral part is easy.  I see many authors just sit in the corner and &quot;waste&quot; not only oportunities - but entire events.  Take advantage of every encounter! </description>
		<content:encoded><![CDATA[<p>Paula&#039;s observations are spot on.  I was a speaker before I was an author, so the networking and referral part is easy.  I see many authors just sit in the corner and &quot;waste&quot; not only oportunities &#8211; but entire events.  Take advantage of every encounter!</p>
]]></content:encoded>
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		<title>By: Sherry DuShaw</title>
		<link>http://www.beneaththecover.com/2009/03/02/you-shouldn%e2%80%99t-have-to-sell-to-your-referral-sources/comment-page-1/#comment-53998</link>
		<dc:creator>Sherry DuShaw</dc:creator>
		<pubDate>Mon, 02 Mar 2009 22:39:22 +0000</pubDate>
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		<description>Thanks for another GREAT article Paula!  I am learning how important it is to educate my referral sources about the best way to refer me! </description>
		<content:encoded><![CDATA[<p>Thanks for another GREAT article Paula!  I am learning how important it is to educate my referral sources about the best way to refer me!</p>
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