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	<title>Comments on: Make a Plan for Reaching Them&#8212;Building a Marketing Platform (Step 2 of 5)</title>
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		<title>By: Building a Platform – Step 4 of 5 &#124; Beneath the Cover</title>
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		<description>[...] 1: Identify Your Target Audience Step 2: Make a Plan for Reaching Them Step 3: Set Up a Gravity Well Step 4: Brand Yourself as an Expert Step 5: Accommodate Human [...]</description>
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