Barnes & Noble Studio Announces: Debut of Blogging Booksellers, One Year Anniversary of Barnes & Noble Studio
By Press Release - Apr 06 , 2009
To Celebrate, Barnes & Noble.com Launches New B&N Studio Programming and Dedicated Channel Showcasing “The Best of the Best” Video and Audio Content
New York, NY – April 6, 2009 —Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced the debut of Barnes & Noble.com’s “Blogging Booksellers,” a new feature in the Barnes & Noble Studio (www.bn.com/Studio), an online destination featuring web video series and multimedia content about books, readers, and writers. The unveiling of this new offering coincides with the one year anniversary of the Barnes & Noble Studio, which has launched a new, dedicated channel to commemorate the milestone. “The Best of the Best: B&N Studio’s One Year Anniversary Collection” celebrates the past year with a special compilation of original shows, interviews and more. Since its launch in March 2008, the Barnes & Noble Studio has featured over 2,000 video and audio offerings, with new content being added weekly.
Barnes & Noble Studio’s Blogging Booksellers
As a nod to customers’ favorite book shopping experience — chatting with the sales staff about their favorite reads and recommendations — the Barnes & Noble Studio has created Blogging Booksellers, a program where Barnes & Noble booksellers from various stores around the country create and upload their own video blogs about their latest recommended reads and local store events.
Blogging Booksellers currently features 11 bloggers in nine cities across the country, with more to be added. Selected for their extraordinary passion and knowledge about books, the bloggers are tasked with creating short, entertaining, and informative videos, while giving a friendly face to their local stores. The video blogs, updated weekly, are filmed with user-friendly Flip cameras, offering a real-life and personalized account of recommended weekly reads, exciting news about local stores events, and other inside scoops from Barnes & Noble’s stores and Barnes & Noble.com (www.bn.com).
Additionally, the “Store Locator” on Barnes & Noble.com now allows visitors to identify stores with Blogging Booksellers in residence – a unique way for consumers to find their local “celeb” bloggers. This
journal-like view of the stores and their communities offers a personalized, insider’s feel to Barnes & Noble, giving online users and store visitors alike a unique shopping experience. (www.barnesandnoble.com/blogging-booksellers)
Barnes & Noble Studio: A Year in Review
Recognizing the quality of content on BN.com, the 2009 New York Emmy® Awards recently awarded “Book Obsessed,” a Barnes & Noble Studio production, in two Advanced Media categories for Photography and Writer/Producer at the 2009 New York Emmy® Awards gala.
During its first year, the Barnes & Noble Studio has featured original video programming with high-profile personalities including former President Bill Clinton, Michael J. Fox, Martha Stewart, Barbara Walters, Isaac Mizrahi, Paul Simon, John Grisham, Jackie Collins and Tony Bennett, among many others. Additionally, the Barnes & Noble Studio has recognized literary figures and achievements including James Joyce’s Dubliners, Jack Kerouac’s On the Road, Ray Bradbury’s Fahrenheit 451 and Joseph Heller’s Catch 22.
Original and current shows on Barnes & Noble Studio this past year include B&N Tagged!, a weekly look at the world of books with host Molly Pesce; The Book Files, which looks at the little-known stories behind well-known books; Book Obsessed, a mini-documentary series where bibliophiles reveal their book passions; Cover Story, a video series that exposes the creative forces behind your favorite covers; Meet The Writers, where Chicago radio host Steve Bertrand talks with today’s hottest authors; Moving Paragraphs, an animated series featuring writers reading from their favorite books with accompanying animation; One on One, featuring in-depth interviews with host Katherine Lanpher; Upstairs At The Square, an in-store interview series where writers and music mix; Why I Read, a video series where we talk to real-life readers on the street; Live at B&N, featuring authors and events taped live at our B&N stores; and Book Trailers and Genre Channels, featuring the best in book videos across all categories.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 778 bookstores in 50 states. Barnes & Noble is the nation’s top bookseller in quality, and for the fifth year
in a row, the top bookseller brand, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com
(www.bn.com), one of the Web’s largest e-commerce sites.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
