Comments on: Borders Group Names Arthur Keeney Senior Vice President, Marketing http://www.beneaththecover.com/2009/06/16/borders-group-names-arthur-keeney-senior-vice-president-marketing/ Inside the Book Industry Sun, 12 Feb 2012 05:57:00 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: Ted Hurlbut http://www.beneaththecover.com/2009/06/16/borders-group-names-arthur-keeney-senior-vice-president-marketing/comment-page-1/#comment-54522 Ted Hurlbut Wed, 17 Jun 2009 22:24:31 +0000 http://www.beneaththecover.com/2009/06/16/borders-group-names-arthur-keeney-senior-vice-president-marketing/#comment-54522 He's got his work cut out for him. His mission, as stated by the CEO, says it all. "... reconnecting with customers as a serious bookseller..." It's been a while since I've read as naked a statement as that. He's got his work cut out for him. His mission, as stated by the CEO, says it all. "… reconnecting with customers as a serious bookseller…" It's been a while since I've read as naked a statement as that.

]]> By: Emma Bovary http://www.beneaththecover.com/2009/06/16/borders-group-names-arthur-keeney-senior-vice-president-marketing/comment-page-1/#comment-54517 Emma Bovary Wed, 17 Jun 2009 10:07:39 +0000 http://www.beneaththecover.com/2009/06/16/borders-group-names-arthur-keeney-senior-vice-president-marketing/#comment-54517 Because marketing books is so EXACTLY like marketing food! Because marketing books is so EXACTLY like marketing food!

]]>