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	<title>Comments on: Book Publishing 2.0 IS NOW!!!</title>
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	<link>http://www.beneaththecover.com/2009/07/17/book-publishing-20/</link>
	<description>Inside the Book Industry</description>
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		<title>By: 2012: The End of the Publishing Industry as We Know it &#124; Beneath the Cover</title>
		<link>http://www.beneaththecover.com/2009/07/17/book-publishing-20/comment-page-1/#comment-59030</link>
		<dc:creator>2012: The End of the Publishing Industry as We Know it &#124; Beneath the Cover</dc:creator>
		<pubDate>Thu, 02 Sep 2010 16:46:02 +0000</pubDate>
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		<description>[...] Last summer, I proclaimed &#8220;Book Publishing 2.0 Is Now.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Last summer, I proclaimed &#8220;Book Publishing 2.0 Is Now.&#8221; [...]</p>
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		<title>By: Kyle McNeil</title>
		<link>http://www.beneaththecover.com/2009/07/17/book-publishing-20/comment-page-1/#comment-57129</link>
		<dc:creator>Kyle McNeil</dc:creator>
		<pubDate>Sun, 08 Nov 2009 04:25:26 +0000</pubDate>
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		<description>Hey Michael - just so it&#039;s REALLY clear, your course on top of the Pendulum Presentation has &quot;knocked my socks off&quot;. The whole authenticity thing is VERY powerful. Book Publishing in the web 2.0 (vs 1.0) aligns so perfectly with this. Especially from the perspective of connecting with people via many mediums, as you&#039;ve alluded to in your blog (youtube, twitter, facebook, etc.). 

This is an experience I have from the music industry which may align and provide evidence to what&#039;s possible in the the &quot;2.0&quot; era ... this artist went from 0 to 800 000 followers on twitter in one year: http://wp.me/pu8hU-E . Kind of makes me think what&#039;s possible for authors ... welcome to the &quot;age of authenticity&quot;, plus the &quot;age of creativity &amp; possibility&quot; all at our finger tips. We&#039;ve never been so blessed!!!

PS - glad you and your team were able to make it to Calgary. That was phenomenal. You guys were all &quot;steak&quot; ... tons of content and delivering on your promise.</description>
		<content:encoded><![CDATA[<p>Hey Michael &#8211; just so it&#8217;s REALLY clear, your course on top of the Pendulum Presentation has &#8220;knocked my socks off&#8221;. The whole authenticity thing is VERY powerful. Book Publishing in the web 2.0 (vs 1.0) aligns so perfectly with this. Especially from the perspective of connecting with people via many mediums, as you&#8217;ve alluded to in your blog (youtube, twitter, facebook, etc.). </p>
<p>This is an experience I have from the music industry which may align and provide evidence to what&#8217;s possible in the the &#8220;2.0&#8243; era &#8230; this artist went from 0 to 800 000 followers on twitter in one year: <a href="http://wp.me/pu8hU-E" rel="nofollow">http://wp.me/pu8hU-E</a> . Kind of makes me think what&#8217;s possible for authors &#8230; welcome to the &#8220;age of authenticity&#8221;, plus the &#8220;age of creativity &amp; possibility&#8221; all at our finger tips. We&#8217;ve never been so blessed!!!</p>
<p>PS &#8211; glad you and your team were able to make it to Calgary. That was phenomenal. You guys were all &#8220;steak&#8221; &#8230; tons of content and delivering on your promise.</p>
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		<title>By: Fred Shadian</title>
		<link>http://www.beneaththecover.com/2009/07/17/book-publishing-20/comment-page-1/#comment-55970</link>
		<dc:creator>Fred Shadian</dc:creator>
		<pubDate>Sat, 18 Jul 2009 05:46:26 +0000</pubDate>
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		<description>Hi Michael, 
that is an excellent comparison of Book Publishing 1.0 and 2.0. great refresher from your course. 

FRED</description>
		<content:encoded><![CDATA[<p>Hi Michael,<br />
that is an excellent comparison of Book Publishing 1.0 and 2.0. great refresher from your course. </p>
<p>FRED</p>
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