Borders Bookstore Sets Up “Borders True Romance” Blog
By Press Release - Aug 27 , 2009
‘Borders True Romance’ Blog Indulges, Connects Readers with Favorite Romance Authors, Genre Experts
ANN ARBOR, Mich., Aug. 27, 2009 — Avid Romance readers have a new indulgence — the “Borders True Romance” video blog, a new community where readers can chat about their favorite Romance books, engage with bestselling authors and genre experts and enjoy unique content and promotional giveaways. Debuting at http://bordersblog.com/trueromance/, the blog is hosted by Sue Grimshaw, Borders’ Romance buyer along with Romance mavens, Sarah of TrashyBooks.com and Jane of Dearauthor.com.
Visitors to the blog will find a veritable treasure chest of content including guest posts by bestselling Romance authors. Each week, various authors engage with readers, delving into characters and the “backstories” behind their books, giving fans unique access into their worlds. For example, fans of the Fever series by Karen Marie Moning can currently find a discussion of her new book, “Dreamfever.” She is among an all-star list of author-contributors — including Leslie Parrish, author of “Pitch Black,” Brenda Novak, author of “The Perfect Liar,” Linda Howard, author of “Burn,” and Julia Quinn, author of “What Happens in London,”— who have already engaged with readers on the blog. Other highlights include a guest chat with Jade Lee speaking with Grimshaw in a Borders store about her upcoming book, “Getting Physical,” part of the Harlequin Blaze series and an interview with Nalini Singh, known for her Psy Changeling series and her new Guild Hunters series.
In addition to the great conversation and colorful commentary, readers will also enjoy giveaways by authors and publishers on the blog. On Saturday, Aug. 29, visitors to the blog will be able to find out more about bestselling author Roxanne St. Claire and the continuation of her Bullet Catcher series — and enter to win a copy of her latest release, “Hunt Her Down.”
The “Borders True Romance” video blog is an extension of the highly popular “Borders True Romance” original and exclusive BordersMedia® video program, also hosted by Grimshaw and viewable at http://www.bordersmedia.com/trueromance.
About Borders Group
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading retailer of books, music, and movies with approximately 1,000 stores and over 25,000 employees. More information on the company is available at www.borders.com/media.
