Comments on: The Inevitable Truth of Harlequin Horizons http://www.beneaththecover.com/2009/11/24/the-inevitable-truth-of-harlequin-horizons/ Inside the Book Industry Sat, 11 Feb 2012 02:15:00 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: Darci http://www.beneaththecover.com/2009/11/24/the-inevitable-truth-of-harlequin-horizons/comment-page-1/#comment-57235 Darci Thu, 04 Feb 2010 17:57:43 +0000 http://www.beneaththecover.com/2009/11/24/the-inevitable-truth-of-harlequin-horizons/#comment-57235 As an aspiring romance writer and diehard Harlequin reader, I heard through the publishing grapevine that DellArte's first release is a Christian women's fiction. It received excellent reviews. I'll believe it when I read it. As an aspiring romance writer and diehard Harlequin reader, I heard through the publishing grapevine that DellArte’s first release is a Christian women’s fiction. It received excellent reviews. I’ll believe it when I read it.

]]> By: Peter Nevland http://www.beneaththecover.com/2009/11/24/the-inevitable-truth-of-harlequin-horizons/comment-page-1/#comment-57145 Peter Nevland Wed, 25 Nov 2009 22:03:24 +0000 http://www.beneaththecover.com/2009/11/24/the-inevitable-truth-of-harlequin-horizons/#comment-57145 Thanks for the additional info about Tora, Elizabeth, but I would hesitate to say that my facts are wrong. Whether or not Harlequin's profits have risen, overall traditional publishing sales of books continue to fall while the number of self-published books and e-book sales continue to rise. From a purely business standpoint, Tora and Harlequin did not take into account the backlash and bad reputation they would unleash with Harlequin Horizons but definitely made it from a potentially new monetary stream. No matter how much one may like Harlequin, it's impossible to say that Harlequin Horizons was unwittingly foisted upon them, especially when you look at their response to the backlash. The lesson here for publishers would be how they could tap into the self-publishing market without ripping off authors (or at least giving that impression). The lesson for authors would be that the marketing of their book, once its completed, is just as important, if not more so, than the writing and cover design. Thanks for the additional info about Tora, Elizabeth, but I would hesitate to say that my facts are wrong. Whether or not Harlequin’s profits have risen, overall traditional publishing sales of books continue to fall while the number of self-published books and e-book sales continue to rise.

From a purely business standpoint, Tora and Harlequin did not take into account the backlash and bad reputation they would unleash with Harlequin Horizons but definitely made it from a potentially new monetary stream. No matter how much one may like Harlequin, it’s impossible to say that Harlequin Horizons was unwittingly foisted upon them, especially when you look at their response to the backlash.

The lesson here for publishers would be how they could tap into the self-publishing market without ripping off authors (or at least giving that impression). The lesson for authors would be that the marketing of their book, once its completed, is just as important, if not more so, than the writing and cover design.

]]> By: Elizabeth Jennings http://www.beneaththecover.com/2009/11/24/the-inevitable-truth-of-harlequin-horizons/comment-page-1/#comment-57144 Elizabeth Jennings Wed, 25 Nov 2009 05:46:05 +0000 http://www.beneaththecover.com/2009/11/24/the-inevitable-truth-of-harlequin-horizons/#comment-57144 You have your facts wrong. Harlequin Enterprises is a highly successful publisher, run very well. They know their audience and provide exactly what the consumers want. In this recession, its profits have gone UP. they had no need whatsoever to run this scam, they were doing just fine. however, it is owned by Torstar, a huge conglomerate that is not well run, that is bleeding money, as a matter of fact. So Torstar threw Harlequin's good name under a bus to make some immediate extra cash. it's truly disgusting. Elizabeth Jennings You have your facts wrong. Harlequin Enterprises is a highly successful publisher, run very well. They know their audience and provide exactly what the consumers want. In this recession, its profits have gone UP. they had no need whatsoever to run this scam, they were doing just fine. however, it is owned by Torstar, a huge conglomerate that is not well run, that is bleeding money, as a matter of fact. So Torstar threw Harlequin’s good name under a bus to make some immediate extra cash. it’s truly disgusting. Elizabeth Jennings

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