Barnes & Noble Launches New Member Benefit: Unlimited Free Express Shipping With No Minimum

New York, NY – April 30, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that, effective April 30, it will offer Unlimited Free Express Shipping to Barnes & Noble Members on all orders placed online at Barnes & Noble.com (www.bn.com)  and on all ship-to-home orders placed in store.  With this new benefit, all Member orders are automatically upgraded to Free Express Shipping and Members will receive their orders in three business days or less, with no minimum purchase required and no limits.

In store, Barnes & Noble Members will continue to receive in-store discounts of 40% off list price on hardcover bestsellers, 20% off list price on all adult hardcovers (including textbooks), and an extra 10% off the Barnes & Noble price on already discounted items such as bargain, books, music, DVDs, all café items and more. Additionally, Members who join now receive $50 in bonus coupons, which is more than the cost of the $25 per year Membership.

Online, BN.com will continue to offer all customers everyday low pricing on a great selection of books, toys and games, gifts, digital products and more.  Members will now have the added benefit of Unlimited Free Express Shipping in 1-3 days.  (Non-Members receive free standard shipping on all orders of $25 or more.)

“Extending Free Express Shipping with no minimum on BN.com is yet another way to provide our millions of Members with more benefits and reasons to shop, both at BN.com or in our more than 700 stores across the country,” said Marc Parrish, vice president of Retention and Loyalty Marketing for Barnes & Noble.  ”We have a fantastic, ever growing assortment on BN.com of over two million books, home and gift selections, and toys and games from leading brands such as Lego, LeapFrog, Webkinz and Scientific Explorer.  Now Members will enjoy all the in-store benefits of Membership, plus Unlimited Free Express Shipping on millions of great items on BN.com, still for the low cost of $25 per year.”

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states.  Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States.  Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can buy and read eBook
s on the widest range of platforms, including NOOK(TM) by Barnes & Noble, eBook Readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

NOOK(TM) is a trademark of Barnes & Noble, Inc.

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Author: Press Release