Travel to Calgary – Learn How to Adapt to the Changes All Around You
By Michael Drew - Sep 06 , 2010
Throw some stuff in a bag and come to Calgary. See the swinging Pendulum in person and learn how to prepare both yourself and your business for the coming decade. It’s happening Friday, September 17th at the Executive Royal Inn. Admission is free, just get yourself there and find a place to crash.
You’ve probably sensed how tried-and-true marketing and sales techniques aren’t working like they used to. Would you like to know why? We’ll cover what changes are taking place, why they’re happening and what you can do to adapt.
History has shown us that every 40 years there is a fundamental shift in:
- The way we interact
- The way we live
- The way we do business.
Are you able to recognize such a shift when one is taking place?
1963 – 2003
This was an era of idealism. As The Beatles and The Rolling Stones invaded America they helped pry the cultural torch from the duty-bound WWII generation to their Do-Your-Own-Thing Baby Boomer children. Marketers responded by adopting a similar kind of freedom in their advertising. Breaking loose from any rules of restraint, creativity ran amok. Everything was built on hype and pretense and unsubstantiated claims.
2003 -2043
We’re now seven years into a new era of civic-mindedness. ‘Doing your own thing’ isn’t cool anymore. Have you noticed how the marketing efforts of those paying attention are focused on making a difference? Businesses are being more transparent. Claims are better substantiated. Communication is more authentic.
Has your communication with your audience undergone a similar transformation? Do you understand how they look at life has changed? Are you adapting to those changes or are you becoming irrelevant? Come to Calgary and find out. We’ll decipher the new Rosetta stone together. You’ll leave knowing exactly what to do to achieve your goals and enjoy life more.
