49 Comments

The 5 Most Effective Ways to get into Facebook’s Top News Feed:

By Lindsay Wilson - Nov 08 , 2010

Recently Facebook has changed how you can get people to see your posts. No more will writing a simple status update get you seen by your potential clients. You want your posts to get into the Top News feed as often as possible. It is based on a recently updated algorithm that is partially kept secret, but new research (including http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/) lets us know 5 great ways to get placement there. Using these points you can get your posts in front of people the minute they log into Facebook.

1. Video and photos (for photos, use them as illustrations for your posts) in your status update carry a large weight when Facebook weighs what to put in the Top News feed.

2. Links will also rank you highly. So, don’t simply write a status update. Attach a link that’s relevant to your posts and you will outrank those who don’t.

3. Write questions and invite interaction. Getting a lot of comments – not likes – but comments will pull your ranking high.

4. Be connected and topical. Facebook weights how connected the people are who are commenting when ranking how high your post shows up in the Top News feed. So, keep adding friends. It’s amazing that some people will never show up as “Top News” simply because they are not well connected and/or interacting. (Here’s a funny spin on how to give away a free tshirt to get into “Top News”, though not necessarily by being topical or connected - http://zh-cn.facebook.com/note.php?note_id=360573600468.)

5. Post only once a day in the morning. This will give you more ability to get comments that will crawl you up the algorithm (it is also based on time, so if you only have comments in the morning you will not be in the Top News feed by the end of the day).

A lot of ineffective time can be spent as a business on Facebook, and with the Top News feed’s recent change in the algorithm that’s even more true. Following the steps above is a game changer. Let me know how this worked for you on my page at www.facebook.com/LindsaytheCoach. The benefit, too, is that me and my 5000 friends will then comment on your post ~ pulling you up the algorithm!

http://www.facebook.com/michaeldrew Michael Drew

Lindsay,

Loved the post, anyone who really wants their voice to heard really should follow your advice.

Why is facebook so powerful in this arena, and what can we learn from this implication?

Michael
- http://twitter.com/LindsayWilson Lindsay
  
  Thanks, Michael! Powerful in specifically which arena?
  - http://www.facebook.com/profile.php?id=828032066 Michael Drew
    
    Why is facebook so powerful as a communication tool?
    - http://www.socialmediaheaven.com Lindsay Wilson
      
      Ah ~ we love technical intimacy.
http://www.facebook.com/lynne.macquarrie Lynne MacQuarrie

Hey Lindsay! Thanks for sharing. I feel smarter already and can share this with others. Please post more great stuff soon.
Lynne
- http://twitter.com/LindsayWilson Lindsay
  
  Thanks, Lynne. I think you’ll like this week’s, too!
http://kck.st/aNWnGC M’Bike’ Mark Featherstone

Thanks for that, Lindsay. That makes it a lot easier. I will try that for a couple days and see what happens:-)
- http://twitter.com/LindsayWilson Lindsay
  
  How’s it been working?
http://www.theshowerdiva.blogspot.com Susan

Lindsay, thanks for your great research on this subject. Fantastic info. Now go take your honeymoon, will ya?
http://www.facebook.com/profile.php?id=539965922 Andrea Reindl McLean

Lindsay, Thanks for your great information. Gotta say, as a user I kind of wish that links didn’t carry more weight, I’d rather know what my peeps are thinking and saying then what they are linking to. I do however LOVE though that more comments show up higher, then we get to see more interesting conversations. Love your information!
http://www.lizzyshawpr.com Lizzy Shaw

Thanks, Lindsay – you always have the best information!
- http://www.socialmediaheaven.com Lindsay Wilson
  
  Thanks so much, Lizzy!
http://www.facebook.com/monique.dicarlo Monique DiCarlo

Yes, great post Lindsay, wish I could “Like” it but can’t find the button? Trying to wrap my mind around this now Thanks! Monique DiCarlo

365Muses
- http://www.socialmediaheaven.com Lindsay Wilson
  
  Did you find it?
http://www.facebook.com/leehorbachewski Lee Horbachewski

This is a FANTASTIC share, thank you so much Lindsay.
Interestingly enough, on my Business page people interact more with quotes, rather than links… AND people definitely interact more on my Lee H page when I am sharing authenticly..
Much to think and reflect on THANKS for an amazing well thought out post…
Hugs
Lee
http://www.symmetry-works.com Natasja Fischer

Lindsay
Thank you for being my (our) trusted face book guru!
I will let you know how it works out for me.
Natasja
- http://www.socialmediaheaven.com Lindsay Wilson
  
  Thanks, Natasja!
http://www.facebook.com/profile.php?id=754548466 Lehi Drew

Here, I hope this comment helps!
- http://www.socialmediaheaven.com Lindsay Wilson
  
  It did!
http://www.facebook.com/LindsayTheCoach Lindsay Wilson

Thanks everyone!
Michael, what arena do you mean?
Lynn, thanks for posting on your FB wall!
M’Bike’ , know that the algorithm takes longer than a few days to change your rankings – I’d try it for a few weeks at least.
Susan – I’ve been thinking that lately a lot
Andrea, Facebook ranks high on the links because I assume they want us to have Facebook as our “home” on the web – much like we used to with google. It’s all about the open graph system.
Lizzy, so sweet! I really appreciate the compliment.
Monique, I think if you go to beneaththecover.com and scroll down to my post you’ll find the Facebook “like”! Thanks.
Lee, authenticity (if now accompanied by a video or a photo) always trumps everything! Love that you’re doing that.
Natasja, awesome! Let me know how it goes?
Lehi, Hmm…did it help? lol
Zach

So cool!
- http://www.socialmediaheaven.com Lindsay Wilson
  
  So are you, Zach
http://www.facebook.com/Shari.Wright.Pilo Shari Wright Pilo

Great post ! You always have clear cut good info to share! Kudos to you !
Thanks
- http://www.socialmediaheaven.com Lindsay Wilson
  
  Thanks for posting it on your FB wall, Shari! You rock.
http://www.debbieingle.ning.com Debbie Ingle

Lindsay, thank you as always for the clear and concise information. I don’t have time to read long lengthy articles however your information was right to the point. Fantabulous!
- http://www.socialmediaheaven.com Lindsay Wilson
  
  Thanks, Debbie!
http://www.facebook.com/sarahshaw Sarah Shaw

Great stuff!
- http://www.socialmediaheaven.com Lindsay Wilson
  
  You rock.
Cinde Johnson

Lindsay–fantastic article! Gotta love what goes on below the surface! Valuable and practicle tips! Thanks for sharing!
- http://www.socialmediaheaven.com Lindsay Wilson
  
  Thank you Cinde. My pleasure!
Wendi

Thanks, Lindsey. I have been wondering about how this works. And I really appreciate you explaining it in english.
- http://www.socialmediaheaven.com Lindsay Wilson
  
  Wendi,
  Thank you! We must meet. I saw video of your studio and I am in love (and I responded to a blog that you commented on the other day with a picture of a woman enjoying ice cream). I think we’re cut from the same cloth.
Tom

Very good read, Lindsay. Thanks for the tips!
- http://www.socialmediaheaven.com Lindsay Wilson
  
  My pleasure, Tom.
http://www.kgaps.com Carl Woolston

Thanks for this. Straight and to the point! Just subscribed to your blog as my business partner here at Kgaps told me I should.
- http://www.socialmediaheaven.com Lindsay Wilson
  
  Thanks, Karl!
Sarah

Thanks for your tips! I already used one and it got me on the top feed! Woo hoo
- http://www.socialmediaheaven.com Lindsay Wilson
  
  Love it!
http://www.facebook.com/kiki.ramsey Kiki Ramsey

This is great information. I going to use it and let you know how it works.
http://www.facebook.com/kiki.ramsey Kiki Ramsey

This is great information. I’m going to use it and let you know how it works.
- http://www.socialmediaheaven.com Lindsay Wilson
  
  I can’t wait to hear how it goes, Kiki!
Maryann

Thanks Lindsay, I appreciate any kind of new angle I can get to attract my customers to interact and new ones too!
- http://www.socialmediaheaven.com Lindsay Wilson
  
  My pleasure, Maryann!
Dr Marilyn Joyce

Great summary of vital points. Glad I stumbled upon this page. Thanks so much Lindsay! I’m going to print this off and keep it by my computer. I tend to be a night owl – but what I’m getting from this is that I need to get on FB in the AM. That may be challenging – but worth a shot if it will get me back to where I was before all of the changes started happening on FB.
Toddstrobel

not only great info but simple and saves time. thanks
http://twitter.com/wwwalefbetcom Alef Bet Jewelry

I like the suggestions Lindsay offers about posting on
Facebook http://www.beneaththecover.com/2010/11/08/the-5-most-effective-ways-to-get-into-facebook%E2%80%99s-top-news-feed/

Our business needs to take her suggestions and use them in order to connect with potential business connections.
Lifeintransition2u

Thank you for the great information Lindsay. I will get it figured out and start incorporating it.

Blessings to you,
Mary Beth
Kris Gaunt

Thanks for that , though this link http://zh-cn.facebook.com/note.php?note_id=360573600468
is dead, can re point please ? Thanks Kris
Robinhood09

i all ready tried that what can i do

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