Best Seller…Achieve Your Goal or $125,000 Money Pit?

By Kyle McNeil - Nov 26 , 2010

You want results with your book and business. Plain and simple. Why splash around with marketing efforts and teams who have little or no track record?

Fortunately, Garrett Gunderson (entrepreneur, speaker, and NY Times Best Selling Author) is selfless enough to admit, he did this. Wasted time and $125,000 down the tubes! As you’ll see, he also found massive success.

After having the opportunity to interview Garrett about his book, and the roller-coaster it took him on, I just have to write about this. I hope in doing so, you avoid the pain and frustration he faced.

Here are two elements towards a truly successful book:

1) Work with the credible pros who deliver results…

As mentioned above, before Garrett learned about Michael Drew and Promote A Book, he invested $125,000 on “attempted” efforts to hit best seller lists. The results were fruitless.

Someone said, “Speak to Michael Drew,” and Garrett did. This is his account of that first conversation.

“The first call was a whirlwind. It’s rare I don’t pick up everything on a phone call. He just knew so much about the industry. I could tell Michael had a lot of experience.” – Garrett Gunderson

Michael flat out knows his stuff. His track record proves this.

2) Successful books NEED solid planning and marketing platform!

Michael recommended Platform Building to Garrett as a way to control lead flow, messaging, and monetization of all their respective efforts. Initially, Garrett turned down Michael’s advice. See though, with a proper platform, you can take the momentum of the best seller and capitalize/monetize on the success. You need the infrastructure!

Fortunately, 6 months into their work Garrett, re-considered and took on platform building. It’s such an essential element.

THE OUTCOME!

Ten months after their first meeting, Garrett’s book “Killing Sacred Cows” hit the NY Times Best Seller list. And also, because of platform building, he was truly able to capitalize on it all. International markets have now opened up for Garrett, including business and keen interest from the Middle East. Garrett told me he is really pleased with the outcomes.

I sense he’s also happy he listened to Michael Drew, who’s 67-for-67 on best seller lists (and counting).

Who are you listening to? Is their advice and guidance getting you where you want to go?

** Special Thank You to Garrett Gunderson for sharing your wins, failures, and wisdom around your book. In doing so, you are helping others avoid expensive time and money pits. You didn’t have to do this, but you did. Thank you for this!!