You shouldn’t fear that moment, you should welcome it. It is these moments that define you, embolden you, sharpen you.
What you need to fear is not being aware that moments like these even exist. That means that you are asleep at wheel. If you are asleep, you are subject to the whims and winds of the moment, and you are vulnerable to become a victim of circumstance rather than the captain of your future.
Michael Drew faced down a moment just like this.
Michael could have easily continued hawking shallow dreams, and he would probably be much richer today (and miserable). But he didn’t; more accurately, he couldn’t. Mike knows what he stands for.
May you be so lucky.
One of the benefits of knowing what you stand for is that it makes things clearer to you and to your customer. And in this wild and overwhelming marketing landscape, clarity is always welcome.