Once you’ve got a site up and running, you’ll be looking to build your audience.
Kristin Korb, a bassist and vocalist, says that for her, the digital age has leveled the playing field in some ways, but has also made the responsibilities of artists even greater in marketing and building an audience. Korb no longer worries simply about practicing and booking gigs: she tweets, makes and edits videos, records and markets her self and her work – before breakfast.
She engages with her audience. She builds her audience. She listens to her audience.
Another artist, Ira Peppercorn, the former Deputy Federal Housing Commissioner of the Untied States with a successful career in international development, has a growing career as a photographer. In his consulting business, he used a small digital camera to document the events he was seeing. At the suggestion of a friend, he entered one of the photos in a photography contest that the Smithsonian sponsored, and his photo was one of 12 that the Smithsonian printed.
This has led to a second career in photography for Mr. Peppercorn – a career that only could have happened, he believes, in the digital age. First by using a digital camera, then promoting his work through Facebook up through the creation of a website, blog, and new business.
He found his path through digital engagement – and is building his audience by listening to them.
It takes more than simply putting up your information. You have to massage it. That is, you have to send it out there, comment on other blogs or websites, and link back to your own. This helps build a dynamic interchange with an ever-growing audience.
Next, we’ll talk about how to refine that audience further, and hone your art.