Understanding Personality Types, Part 2

By Anthony Garcia - Jan 10 , 2011

Last week, we began to discuss the foundation of understanding personality types for better marketing.

We discussed the Emotional Vs. Logical decision makers.

Today we will talk about the Deliberate buying style vs. the Quick buying style.

Let’s begin with the Quick style.

Quick decision makers will pull the trigger on a buying decision without a lot of consideration. They may consider only a few factors logically and then decide, or they may make an impulsive decision.  A quick decision maker appears to make big decisions in a short amount of time.  Tag lines, packaging, product placement, speed of checkout, are all factors in motivating the quick decision maker.

Deliberate buyers are much more cautious and therefore take more time to make a buying decision.  Either they want to consider all the facts about a product /service and leave no stone unturned, or they want to take time to consider the consequences of a buying decision.  A deliberate buyer asks a lot of questions.  Wish lists, buying guides, printable downloads are effective at moving deliberate buyers.

Take 3 minutes to list everything you would do to sell to a quick buyer.  Then do the same thing considering what a deliberate decision maker would need.  Make your list actionable by comparing your list with what you provide on your website and in your sales material.

In the next post in this series, we will talk about the 4 temperaments and how to use them to make better communication decisions.