Feedback – From “Like” to Follower to Fan
By Bob Hughes - Jan 13 , 2011
If you’ve been on Facebook – and chances are you’re currently active on it – you’ve noticed how feedback seems to fluctuate. And you’ve also noticed how odd the “like” button is for certain events. You’ve also wondered: how do I get people to “like” me and to respond to my posts?
You’ve got a blog site, and you post links on Facebook, and you hope that others will notice what you’ve done, in an effort to draw traffic to your own blog posting, and create a dialogue. The thing is, this doesn’t just happen. There’s a bit of effort involved. You can be the most brilliant writer on the planet, but if you don’t do a little bit of marketing and horn-tooting, you’re likely in this online whirlpool to sink without being read or heard.
The thing to do is take an active part in dialogue.
Comment on other posts and post back to yourself. That way you’ll begin to be seen by the algorithms that rule every website known to the digital universe that you are someone who can be counted on to liven up the page.
It isn’t enough to “like” something. Though if you do “like” something on Facebook, for example, make sure to add a comment. Then maybe if someone responds to that like, add another comment, and direct something back to your own link.
About that “like” button, have you noticed how arbitrary it is? When a leading operatic soprano died, I saw that about a dozen people “liked” the fact that she died. I don’t think they were glad that she passed away – but they were stuck using “like” to sympathize with the person who posted the news, and a photo, of the star.
The way around this arbitrary categorization, of course, is by doing more than clicking a button. You should click and then type some thoughts. And lead them back, in the most natural way possible, to yourself. You need to be aware of how these algorithms work to get yourself on the news feed, too.
A person who posts a lot once told me that he only got seven “likes” for a post. That’s actually pretty good. Most people don’t bother even to click. But for the seven people who “liked” whatever he had posted, there were probably 70 who noticed. What my friend didn’t do was further engage his “likers” to get them to respond. That would have caused more people to engage in a conversation.
It’s all about conversation. Click “like” if you agree.