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A Story of Being Unique In a Saturated Market

The sage puppet, Kermit The Frog, stated his case for the trials of being unique when he said, “It Ain’t Easy Being Green”.   Kermit is right.  It is hard to be different.  It’s much easier to do what everyone else is doing.  Does being like everyone else equal success?  In today’s saturated marketplace, even if they don’t say it all the time, people are begging for unique and off the beaten path ideas.

success factors, unique, critical success factorsTake an industry like cartoons.  With three kids under the age of six, let’s just say that I have had the pleasure of reconnecting with the cartoon scene again.  Regardless of all the outlets available for kids’ cartoons these days, it’s tough to get a new cartoon some play.  Enter The Disney Channel’s unlikely hit, Phineas and Ferb.

Phineas and Ferb is about two nerdy step brothers who live in the Danville Tri-State area with one mission…fill their one hundred plus days of summer vacation with cool stuff to do.  The show is different as it has three different story lines going and often has content that is beyond what their target audience even understands.

So does the show work?  Absolutely.  In its second season, it was the highest rated show for kids 6-14. What makes the show unique is that it is totally off the beaten path for Disney, and Phineas and Ferb gives  Disney some much needed boy viewers as most of their stuff caters more towards girls.  As a parent, I love that the show is about kids going out and being active and creative with their free time versus sitting in front of the couch watching TV all day.

The creators of the show spoke in Fast Company recently about the struggle with getting the show aired.  They were turned down several times before Disney finally gave them a shot.   Studio execs were concerned about the way the characters were drawn as well as the complex lay out of the show.  Even Disney people had reservations before agreeing to air the show.  See, it’s not easy being green.

As Phineas and Ferb show, even in a saturated market of Spongebob and Dora the Explorer, if you stay true to what makes you unique, people may not get on board with your idea right away, but you if you understand your product and its value, then you have a shot at making something special.  Andrea Reindl recently wrote that success people are quirky.  Don’t run from your quirkiness.  Celebrate it and use it to give people an experience that they have never had.

How have you been quirky?

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2 Responses to “A Story of Being Unique In a Saturated Market”

  1. Jamie Selby December 31, 2010 at 10:23 am #

    I found you from Twitter – we both have ViralSubmitter pro,( I was trying to find out if anything was happening with it?)

    I love the idea of this post – you’re right! I haven’t been making the most of my quirkiness – Sounds like a New Year’s Resolution – “Must be Quirkier”

    • Brandon R Allen December 31, 2010 at 11:38 pm #

      Jamie- Thanks for stopping by. Viral Submitter Pro hasn’t been a stellar product for me. They have responded to me when I have contacted them although not through Twitter. Apparently they forgot the social part of social media.

      Good luck with your quirkiness in 2011!!

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