About Beneath the Cover

The Beneath The Cover Team

Michael-Drew-profileMichael R. Drew

CEO & Founder

Getting books noticed is in Michael Drew’s blood. Making books the essential reads that everyone needs to buy and talk about is in his genes. With a string of national best sellers (many of them number-one titles) that reads like an all-star team of today’s most popular business writers, Michael loves books. He’s launched 79 consecutive books onto national best seller lists, and has 1,000 number-one Amazon titles.

Michael has been marketing books for his entire career, perfecting his skills at such respected publishers as Bard Press, Entrepreneur Magazine, Longstreet Press and Thomas Nelson Publishers, among many others. He has mastered the intricacies of publishing, and has adapted to today’s fast-evolving industry. Promote A Book was founded to work directly with writers.

Beyond merely helping their books to sell well, Promote A Book also works with authors on an essential component of their continuing success: building a platform for their writing that will expand their audience. Through his speaking engagements, career coaching, and the use of personas to intensify the effectiveness of copy, Michael has created a new generation of thought leaders. He has helped them to become even more effective entrepreneurs who nourish today’s idea-hungry marketplace.

Michael has observed up-close the shifting dynamics of the publishing industry and how content reaches today’s varied audiences. As a result, he has expanded Promote A Book’s services to include consulting and planning on everything from Internet distribution and website building, to video creation, book trailers, podcasting, and more.


andreaAndrea Reindl

Director of Marketing

Andrea Reindl has spent the last decade building businesses, from jewelry distribution to real estate. Andrea began her career in 1996 with the beauty products and apparel company Jeunique International as one of its youngest distributors. From there she moved to selling jewelry for Fifth Avenue Collection, outperforming almost 5,000 other salespeople to become one of the companyʼs top 50 worldwide representatives.

Shortly after her son was born in November, 2004, Andrea began building a real estate business in Calgary, Red Deer, Edmonton and Fort McMurray, Canada. She is still involved in Alberta real estate as a property owner.

She brings over 10 years of extensive sales, marketing, and customer service credentials to her role leading the sales division of Promote A Book.


Rachelle-profileRachelle Fender

Director of Business Development

Rachelle Fender has extensive experience working with best-selling authors and speakers in the business and personal development sector. Her authors include Murray Smith, who wrote the New York Times best-selling “The Answer”; Cynthia Kersey, author of “Unstoppable” and “Unstoppable Women”; John Assaraf, author of “Street Kid” and co-author of “The Answer”; and Crystal Andrus, who wrote “Simply Woman.”

Rachel is also expert in in-person back-of-the-room sales, as well as retail and virtual sales of higher-end products and services. She is also an expert in promoting and booking authors for speaking engagements through highly regarded speakers’ bureaus.

With a corporate background in personal development, she has held a range of positions from vice president of sales to business development partner, and has successfully managed multi-million dollar budgets. She has developed sales training scripts for personal development personnel and recently wrote, tested, and implemented several new sales-process manuals that managed to reduce a sales cycle from three days to just 1.25 hours.

Rachelle has brought her talents to training sales representatives and company staff at all levels of growth, from start-ups to seasoned operations. Thanks to her coaching and mentoring, many of the sales teams she has worked with have exceeded revenue objectives. She has Her consistently exceptional performance in personal development, sales, promotional marketing, branding, and co-creating intellectual property has been widely recognized.

Most recently, Rachelle played an instrumental role in refocusing a self-development company on how to clarify the most effective marketing and sales strategies for producing results with their ideal clients. Her efforts resulted in a more accurate target market and increased income generation.

Rachelle proudly heads up the Business Development area at Promote A Book.


bob-hughes-300Bob Hughes


Bob Hughes has been a writer for his entire career, first, just out of Columbia, as a journalist for a travel magazine, then as a longtime arts reporter for The Wall Street Journal.

He learned how to tell a colorful story clearly, how to report quickly and accurately, and how to represent people’s viewpoints in the most truthful manner possible.

At the Wall Street Journal, Bob interviewed a host of notable people in the arts, from Joyce Carol Oates to Slash, from Claire Danes to Lynne Cheney. He reported widely on music, publishing, fine arts, cinema, television and philanthropy.

Beyond his work as a journalist and an editor, Bob is also a novelist. His first novel, “Late and Soon,” was praised by Edmund White for its “Jamesian detail,” and his second, “The Rectory,” was lauded for its gripping sense of place and mood. He has also written a play, “Sight Lines,” that will be produced soon
Bob has worked extensively with entrepreneurs and thought leaders on getting their stories heard, their messages broadcast and their books polished. He and his colleagues at Beneath the Cover are expanding the reach of authors to include special publishing platforms that will help them find, build and capture growing audiences, and also to brand themselves to become much better known in an increasingly diffuse marketplace.

Bob divides his time between New York and Paris.


Kirsten-cropped-profileKirsten Nelson


Kirsten Nelson is a member of the Beneath The Cover team. Experienced in business administration, finance and marketing, Kirsten has a passion for helping clients build marketing platforms to reach their business goals.

After college, she ventured into the entrepreneurial field and began to study business from the perspective of Internet marketing. Her insatiable curiosity and deep love of learning led her to clock over 10,000 hours in personal research and extended education in human development and potential. Kirsten applies this deep knowledge and understanding of human behavior to helping clients build their businesses and share their messages with the world.