Anthony Garcia

Anthony Garcia, Chief Persona Architect for Promote A Book, has been developing and working with the area of individual personas— which help people and companies market themselves and their products better to audiences—and worked as Senior Persuasion Architect for the website marketer FutureNow, Inc.

At FutureNow, he perfected his trade under Bryan and Jeffrey Eisenberg, inventors of Persuasion Architecture.  Anthony’s deep knowledge of, and experience with, human behavioral practices has made him one of the leading experts in how customers behave online.

Anthony is also a marketing strategist, consultant and seasoned writer. After 15 years in broadcast management and production, he began working with Roy H. Williams, a.k.a. The Wizard of Ads.

There he wrote hundreds of advertisements, developed a host of marketing strategies, and spent over $100 million buying media on behalf of clients.