Never do a teleconference or a show using a cell phone or a headset—both are unreliable! Always turn off your call waiting. Contact your local phone company for instructions on how to do this for an individual call. You can turn it back on again immediately after your interview.Hosts will… Read more   

1. Your voice mail message should always include your phone number twice–once at the beginning and again at the end of the voice mail. Speak at a fast pace when leaving a voice mail BUT slow down and speak clearly when leaving the contact information. It is very frustrating for… Read more   

Follow these simple steps for creating a powerful media bio designed to get you booked on the media of your dreams:1. Your bio should always begin with your credentials, academic achievements, and professional and academic affiliations. 2. If you are the author of books, papers, and/or studies, note those next… Read more   

1. Make a list of all of the topics you can discuss as an expert along with subcategories for each one. For example, a Workplace Expert would compile a topic list that included how to deal with gossip in the workplace, the dos and don’ts of asking for a raise,… Read more   

What Is an Online Media Kit? An online media kit is similar to a traditional media kit and has many of the same pages. However, an online media kit is in PDF format and is attached to an email to be used when a producer or journalist asks for more… Read more   

TIP #1. Don’t Try to Change the Segment or Story Idea During the pre-interview, don’t attempt to influence the producer or journalist to slant or change the original segment idea. You see, the article, story, or segment idea is usually already set in stone by Managing Editors or Executive Producers,… Read more   

If you are a book author, expert, or wish to brand yourself to the media, I recommend you develop a media website or author/expert showcase site developed especially for the media. NAMING YOUR MEDIA WEBSITE Choose a simple name, easy to type and without any unusual spelling in it; for… Read more