Rhetoric is taught with academic pride and flourish at major universities around the world, and it’s closely associated with the prestigious, ancient name of Aristotle, one of the greatest thinkers that Western Civilization has ever produced. Yet — though most people don’t know it, includabledableding many teachers of writing —… Read more   

You’ve heard a lot about self-publishing—or maybe you haven’t. Either way, you’re probably not sure what to think about self-publishing because there are so many different ideas about it.
Well, I’m in the same pickle—I’m almost done writing my book, and I thought I wanted to self-publish. But I wasn’t… Read more   

New York, NY (January 14, 2009) – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced the elimination of close to 100 positions in its corporate headquarters. The company said most of the job eliminations were due to the reduction in store openings and consolidation of functional… Read more   

To see my previous article, The Myanmar Syndrome—Part I, click here… Read more   .
The “What If” Test
For evaluating many things, there is often a “What If” test that can reveal the quality or the problems with something. So let’s do such a test for an imagined piece of writing.
Now,

Visualize a wall of water 250 feet high, light green, frothing at the top, speeding right at you. … Read more   That’s what struck on December 26, 2004, when a series of deadly tsunamis hit Southeast Asia, killing 225,000 people in eleven countries.

But one nation of people in the direct path of

In the 1970′s, a school teacher by the name of Sheridan Baker used a form he called The Keyhole to teach how to write essays. I’ve taken that keyhole form and I’ve done several Additions plus Reorganizations and Substitutions to make The NewView Keyhole Outline… Read more   , shown just to the

Not only is the NewView concept the heart of fiction — as I showed in my post last week — it is also the essence of insightful articles and essays.
Let’s first take a look at George Orwell’s widely anthologized essay, Politics and the English Language… Read more   , and see what

In my last three posts, I have shown you how to use NewView to generate material for business ads and for promotional material to market your book. Those are, obviously, non-fiction applications of NewView (click here for Part I and here for Part II… Read more    of that series on NewView).

Three weeks ago in Part II of this series… Read more   , I showed how the NewView Empowering Grid can help you write an ad.
This week, I’ll show you how to use the NewView Empowering Grid to generate ideas for promoting your book. Actually, though, I won’t work with a made-up

Last week in Part I, I covered the basics of the NewView approach to writing… Read more    and introduced you to the NewView Empowering Grid.
This week, let’s take a look at how the NewView Empowering Grid can help us write an ad.
Here’s a business situation: Harper’s Cabinets in Birmingham,