In the column, “Calling You to Action… Read more   ,” I covered the basics of optimizing the calls to action on your site. The column prompted this comment from “Florida Design” that appears on our blog:
I keep telling people this. I don’t think that optimizing a site for conversion is

In the column, “Calling You to Action… Read more   ,” I covered the basics of optimizing the calls to action on your site. The column prompted this comment from “Florida Design” that appears on our blog:
I keep telling people this. I don’t think that optimizing a site for conversion is

The idea of a unique selling proposition isn’t new or unique. According to Wikipedia, the term was coined in the 1940s. More than seven years ago I wrote about it… Read more   . Here’s a bit:
What simple statement about your business or brand — just a quick, clear sentence or two

In our time of economic chaos, I hope you find a slice of comfort in the wit and wisdom of Homer Simpson:
Facts are meaningless. You could use facts to prove anything that’s even remotely true.
And this sage Homerism is hard to beat:
Oh, so they have Internet on… Read more   

In the column, “Online Marketers Can Weather the Financial Crisis… Read more   ,” I offered action items for dealing with the economic downturn.
My goal is never to be a doomsayer, but rather to be prepared for the reality of the market — good or bad. And that includes recommending common

What do you do as a start-up? What do you do if you don’t have a laundry list of credentials and an extensive track record?

If you recently purchased something online, did a review influence your purchase decision? For most of us, the answer is yes.
Have you shopped online and a lack of reviews for a particular product actually gave you pause or stopped you from buying? We all like to know the opinions… Read more   

B2C, B2B, impulse purchases, straightforward purchases, considered purchases, nonprofit, lead generation…
Your ability to persuade depends more on your audience’s key qualitative factors than on your business category and, many times, audience demographics. If you understand all the elements that make up your unique persuasive process — a marriage of… Read more   

Do you remember chanting this song with your friends?

99 bottles of beer on the wall,
99 bottles of beer!
Take one down, pass it around
98 bottles of beer on the wall
98 bottles of beer…… Read more   

I don’t really remember why I was thinking about this song, but it

In nearly every Web analytics package, there’s a section for abandon rates, or where people exited your website. Online retailers often believe people abandon their sites on a product level. Yet abandonment typically happens at the category-page level. Why?
For each type of perspective, profile, or persona on your Website,… Read more