In my last post, I spoke about nurturing a “living website” and seeing your marketing more in a more holistic manner.  Today, I’ll give an example what can happen if you don’t. One of the biggest marketing flubs I can remember occurred a few years ago during the… Read more   

My clients and friends make fun of me.  Some call me “dude,” think I talk funny and assume I was a proponent of California’s recent Proposition 19 because I speak often about a holistic approach to marketing, advertising and business. One of my “hippie-dippie” ideas that I believe… Read more   

It’s deeply human to give those who you’d serve, impress, or find favor with the things that that they want.  If you want to sell something to someone, or merely keep them around – discover or anticipate what they want and talk about it.  Find agreement; sympatico; a… Read more   

At the turn of the century, two ‘webmasters’ from New York, Bryan and Jeff Eisenberg, took an interesting,  funky class taught by my old boss, Roy Williams,  assisted by yours truly.   The class was a conglomerate of  advertising and copywriting  advice  that delved into the murkier waters of… Read more   

Delivering targeted content to your web visitors is important. But the difficulty in doing  so has been a barrier up to now.  That’s changing. You wouldn’t be remiss to describe the present, adolescent period of the internet as the “SEO Years.” Even during the financial downturn of the last few years,… Read more   

The right content, delivered at the right time, can help solve the widespread problem of the “stupid robot.” “Welcome to our little site.  Is this the first time you’ve visited?” A lot of web sites ask such questions  of their visitors – even if not directly.  Some do it… Read more   

The right content, delivered at the right time, can help solve the widespread problem of the “stupid robot.” “Welcome to our little site.  Is this the first time you’ve visited?” A lot of web sites ask such questions  of their visitors – even if not directly.  Some do it by routing folks to… Read more   

By Chris Maddock and Michael Drew When you publish your book, how will you measure success? For the author of the first book I worked on, success meant seeing his book in an airport bookstore. Books on the truncated lists of airport bookstores are almost always bestsellers. So indirectly, that… Read more   

By Chris Maddock & Michael Drew Certainly any book that attains the aerie heights of bestsellerdom is artistic. Surely such a work must be the work of the muse. It must be well-written, right? Nope. Go to the non-fiction bestsellers section of your local bookstore, if you still have one… Read more   

By Chris Maddock & Michael Drew Sometime prior to 2004, a non-fiction manuscript called The Greatest Generation arrived at the desks of large publishing houses. Despite being a horrifically oversimplified and overgeneralized “historical” account about a generation that had to win a war but did little to lift up women… Read more