By Louis Lautman Many people who become entrepreneurs struggle in their business because they don’t have the strategies to bring them the financial success that they are looking to achieve.  Even more struggle in their business because even when they financially reach success, they are still… Read more   

By James Cruickshank In 1987, Oliver Stone and Stanley Weiser wrote the screen script for the movie Wall Street, starring Michael Douglas. The best scene was Douglas wearing red suspenders and shouting “Greed is Good!” to a group of investors. Well, never has there been a better time… Read more   

By Chuck McKay Marketing is a series of decisions based on relevant case studies and historical examples. These decisions may, or may not, predict results. Skilled marketers are those who can sift through all of the examples and find evidence that can be applied to the client’s unique situation. Bad… Read more   

By Warren J. Rutherford During this year end review and the holidays, I took time recently to reflect on my accomplishments this past year in preparation for 2009. First, I looked for my Book Writing Plan, the Plan for my Book Writing and Article Writing Business—–uh oh, the one my… Read more   

By Stephen Palmer Is your blog and/or advertising campaign a bullhorn—or a living room? Publishing platforms, such as blogs, give you a bullhorn. Here’s the problem with that — no one likes to be shouted at. The police use bullhorns, as do obnoxious activists. People get shouted at by parents,… Read more   

By Stephen Palmer Advice and techniques for marketing and persuasion rain down on us like Noah’s flood. Yet if we’re drowning in advice, then why are so many books, marketing campaigns, speeches, articles, blogs, and other content painfully ineffective? Why does it seem so hard to get others to take… Read more   

By Warren J. Rutherford For those who want to learn how to create a positive, creative, and innovative thought exchange with your publishing business employees, please read on. One of my business clients recently talked to me about something that occurred at one of his company’s recent department manager meetings.One… Read more   

By Warren Whitlock Several times a day I hear from an author who has a book but no sales. My first question?

What have you been doing to promote yourself online?

Today it is so easy to build a web presence for you and your book. All of the… Read more   

An Industry Wake-Up Call By Lloyd Jassin, Chair, CIP Executive Committee Recently, the industry was shaken by an announcement by Amazon that the company was changing its order fulfillment policy. In a nutshell, Amazon threatened to disable a book’s “Buy Now” button if that book’s publishing company did not subscribe… Read more   

By Lisa Adams. Most writers, even the most realistic and humble, secretly think they have bestseller potential. And why not? Sometimes the most unlikely tomes end up flying off the shelves and earning their authors millions. It could happen to anyone—couldn’t it? Yes, certainly. But it’s also true that not… Read more