Very rarely have I recommended that authors advertise their books, but I’m officially changing my stance on that. While I stand my ground about ads in pre-publication journals (full page ads are too pricey and co-op ads don’t really get much exposure) and newspaper advertising (not a targeted-enough audience), I… Read more   

Today I sent my book manuscript in rough draft form to my publisher, and as I was leaving the shipping center I started thinking about all the authors I’ve known and worked with over the last 10 years. I thought I knew how much and how hard they worked on… Read more   

Having recently signed my first book contract, I have seen first-hand how people react when I tell them I am writing a book. Usually, it involves some sort of awe and amazement. I get huge exclamations of congratulations. One friend actually bowed to me. Occasionally I see a tinge of… Read more   

Last week, I opened my email and found an urgent message from a Wall Street Journal reporter who wanted to interview me the next day. This week, I had a call from a Chicago radio show host asking me to be a guest on his show. None of this would… Read more   

I got an email today from an author with a strong request–he wanted me to get his book into airport bookstores. He was very anxious to hire me to do this for him. He made it clear that he was willing to pay for my services to do so. And… Read more   

When you wrote your book, you had a clearly defined target market in mind. Chances are that your marketing efforts are aimed toward reaching that target market – one reader at a time. I encourage you to think bigger. Find the people who have influence over your target market and… Read more   

Having a static website for promoting your book is simply not enough anymore. You need to do something to stand out, to build reader loyalty, and to create a network of associates who can help you sell books. Blogging is the perfect tool to help you accomplish these lofty marketing… Read more   

What do you get when you combine these two concepts? “It’s not what you know, it’s WHO you know” and “She told two friends and they told two friends…” ——-Social Networking! You may think social networking is only done on MySpace or that only teenagers are invloved, but you’d be… Read more   

Congratulations! You’ve just landed a media placement! Maybe it’s a newspaper article or a radio interview – not necessarily a big deal type of placement, but media coverage nonetheless. First of all, take a moment to celebrate. Be grateful for this, even if it isn’t as exciting as Oprah herself… Read more   

When you hire a publicist, you want to get your money’s worth. Here are some tips and strategies to help ensure that you do: 1. Choose the Right Publicist for You and Your Book It all starts by choosing the right publicist. First, look for a publicist who works with… Read more