You have three brains competing in your head. All three are valuable. But only one of them holds the keys to thriving in tough economies. If you let the other two dominate, be prepared to struggle. The visionary Entrepreneur asks, “How can we make/do this better? What is… Read more   

One of the first things we look for when analyzing companies is thought leadership. In today’s cluttered information environment, it’s not enough to just produce content and provide average products and services. To stand out and differentiate yourself requires that you be a thought leader… Read more   

Hands shaking and forehead beading with sweat, I tore open the box. I quivered with excitement as I cradled my Amazon Kindle for the first time. I whispered sweet nothings into its screen and stroked its back as I turned it on and set it… Read more   

I’m adamantly opposed to churn-and-burn, transactional sales mentality. Thing is, it actually works. That is, it works in the short term. It does make immediate sales. The problem is that it doesn’t work over the long term. It doesn’t build brand loyalty. It doesn’t create… Read more   

If you’re not familiar with RSS, watch this video. One common question is whether businesses should publish full or partial RSS feeds. In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to… Read more   

In 1974, psychologists Elizabeth Loftus and John Palmer showed test subjects seven 5-30 second video clips of car accidents. Every subject saw the same clips. After viewing the videos, the subjects were given questions about the accidents and were asked to write down their answers. The twist was… Read more   

Last month I bought a health supplement from New Vitality. These guys are so entrenched in sales mentality they make my skin crawl. Their first mistake was to automatically subscribe me to their email newsletter when I made my purchase. No permission.… Read more   

I met Kenton Brown, co-founder of Sente Mortgage, at a Wizard Academy seminar. Having experienced first-hand the ugly failure of the lending market, I was curious about how their business was handling the recession. “So how’s business?” I asked him. “Never been… Read more   

You know how when you’re eating in a restaurant and you don’t like the food, and the waiter asks you “How is everything?” What do you say? “Oh, everything is fine, thanks.” Your customers are doing the same to you — they’re not telling you what they don’t like about… Read more   

“We are not seats or eyeballs or end users or consumers. We are human beings and our reach exceeds your grasp. Deal with it.” -Chris Locke in The Cluetrain Manifesto The primary tool of the old, transactional way of marketing and sales has been a metaphorical gun. Marketing… Read more