Archive by Author

5 Ways to Nurture a “Living Website”

My clients and friends make fun of me.  Some call me “dude,” think I talk funny and assume I was a proponent of California’s recent Proposition 19 because I speak often about a holistic approach to marketing, advertising and business. One of my “hippie-dippie” ideas that I believe in wholeheartedly is fostering and sustaining a […]

Why Don’t You Deliver Targeted Content?

The right content, delivered at the right time, can help solve the widespread problem of the “stupid robot.” “Welcome to our little site.  Is this the first time you’ve visited?” A lot of web sites ask such questions  of their visitors – even if not directly.  Some do it by routing folks to the same introductory page every […]

You’re Probably Too Lazy to Be a Best Selling Author

In a past post I argued that blogging your non-fiction book makes sense because it affords you feedback on your content while simultaneously growing a platform and an opted-in audience. I call the process Book 2.0. Ignore the fact that blogging your book will help you create the book your audience wants in the style […]

Why Blogging Your Book Works

While giving a non-fiction writers class with Mike Drew, we trained authors to create their books in a series of blog entries. A student in the course posed some interesting questions: Why blog your book? Why try to write to various personality types in your blog? What’s the benefit? I think I have a voice […]

Quick n’ Easy Marketing Alignment

In my last post, I spoke about nurturing a “living website” and seeing your marketing more in a more holistic manner.  Today, I’ll give an example what can happen if you don’t. One of the biggest marketing flubs I can remember occurred a few years ago during the Super Bowl.  It was the first year […]

The Next Generation of Connecting with Your Audience

It’s deeply human to give those who you’d serve, impress, or find favor with the things that that they want.  If you want to sell something to someone, or merely keep them around – discover or anticipate what they want and talk about it.  Find agreement; sympatico; a connection. Which is not to imply that […]

Do Unto Your Visitors – the Way They Would be Done Unto

At the turn of the century, two ‘webmasters’ from New York, Bryan and Jeff Eisenberg, took an interesting,  funky class taught by my old boss, Roy Williams,  assisted by yours truly.   The class was a conglomerate of  advertising and copywriting  advice  that delved into the murkier waters of ‘human persuasion.” A portion of that class […]

Serving Targeted Content Should be Easier

Delivering targeted content to your web visitors is important. But the difficulty in doing  so has been a barrier up to now.  That’s changing. You wouldn’t be remiss to describe the present, adolescent period of the internet as the “SEO Years.” Even during the financial downturn of the last few years, spending on search engine optimization […]

Exactly Why You Don’t Deliver Targeted Content Online

The right content, delivered at the right time, can help solve the widespread problem of the “stupid robot.” “Welcome to our little site.  Is this the first time you’ve visited?” A lot of web sites ask such questions  of their visitors – even if not directly.  Some do it by routing folks to the same […]

Myth 5: Everyone Should Shoot for the Bestsellers Lists

By Chris Maddock and Michael Drew When you publish your book, how will you measure success? For the author of the first book I worked on, success meant seeing his book in an airport bookstore. Books on the truncated lists of airport bookstores are almost always bestsellers. So indirectly, that was his goal. As fate […]