Archive by Author

When The Moment’s Right, An Insta-Celebrity Will Materialize

This week’s out-of-nowhere celebrity turn is that of John Tyner, the 31-year-old Oceanside, California software programmer who cautioned a Transportation Security Administration screener, “If you touch my junk, I’m gonna have you arrested.” Tyner’s catchphrase circled the globe at light speed, his actions immediately synthesizing the volcanic tensions between the flying public and those tasked […]

Top 10 Reasons Why Top-10 Lists Are Irresistible

Ever since the original Book of Lists was published back in 1977, Americans in general and journalists in particular have been smitten by lists. Having a hard time getting publicity for your book, company or self?  Generate a Top-10 list and your buzz-appeal will rise exponentially. David Letterman got the message way back in September […]

Chaplin’s ‘Time Traveler’ Was Phoning Me

The truth can now be told. You know that sensational YouTube video featuring an outtake from Charlie Chaplin’s 1928 silent film, The Circus, that appears to show a woman chatting away on a cell phone as she walks by? Well I can attest that it is, indeed, legitimate. You see, she was on the line […]

Bestseller Ideas

In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .