Archive by Author

What Women Say is True: Size Doesn’t Matter!

Product launches are common, not only in the personal and business development spaces. Every movie, music album, product, or book has a “launch” plan behind it. I’ve been in the book launch industry for going on 14 years now. You could say I’m a student of the space. But something happened when I took part […]

Dan Kennedy Is Wrong OR Content Is Still King

Not all experts know everything. Case in point: My good friend Greg Habstritt just spent some personal time with legendary expert direct-marketer Dan Kennedy. Dan Kennedy is a brilliant no-BS entrepreneur for whom I have immense respect. But. But: I have to say the advice he gave Greg is wrong. Kennedy told Greg that online […]

Cultural Imprinting and Marketers

Back in 1984, there was a song by Band Aid to raise money for relief of a devastating famine in Ethiopia. It came out in November of that year, and it was called “Do They Know It’s Christmas?” The intentions were good, of course – many top-flight pop and rock singers and musicians contributed their […]

The Eternal Social Learning Curve

I’m a student of society. I like to know what makes people do what they do. I’m interested in what’s behind people’s decisions, their likes, their inclinations. When you understand the social motivations of people, you have a much, much better chance of reaching them with your message. As a marketer and an entrepreneur who […]

The Culture Code for Me

I was born in Utah, raised Mormon, now live between Austin, Texas, and Calgary, Canada, and travel around North America (and the world when I can). I’m an American in Canada, a born Mormon in Baptist country and, at least some of my friends would say, something of a bull in a china shop. I’m […]

A Culture Code for a Civic Society?

Malaysia, where I’ve been working for the last few weeks, is a Muslim country that has strict rules about comportment, but it’s also a country that absorbs the influences of many other cultures. For example, here you often see people greeting each other in the European fashion, with a kiss on both cheeks. Americans sometimes […]

Cultural Exchange, Code-Breaking

Shake. You’d think it would be easy, right? You shake hands and you’re being polite. Being an American, I offer my right hand for a quick grip when I meet someone. Now, this is a gesture that you’d think would be universally recognized. It is for the most part, especially in countries that are westernized. […]

Enlightenment, Society, and Soul Purposes

We’re all seeking enlightenment in one form or another, and particularly today, in our civic cycle, which emphasizes transparency and connection over self-interest and smoke-and-mirrors. You may have noticed that we’ve been in a recession for a couple of years now (though some economists insist it’s over – tell that to the barely employed or […]

What’s the Big Idea?

Many of us don’t dream big enough. We daydream, sure, but we don’t go wild. We underplay our talents. We put ourselves down without meaning to, because we too often settle for settling. No wonder so many people are, to put it mildly, discontent. But all it takes is a moment of daring to change […]

Don’t Block that Potential

Most of us don’t live up to our potential. We think we can’t do better than what we do this moment, and we accept where we are in life. In short, many of us are defeatists even before we’ve attempted something. We have these false beliefs not only about ourselves and our potential, but also […]