Archive by Author

Shorter is Better

The Wizard’s Laws of the Universe, Lesson One My friend Kary Mullis once said, “Claims made by scientists… can be separated from the scientists who make them. It isn’t important to know who Isaac Newton was. He discovered that force is equal to mass times acceleration. He was an antisocial, crazy bastard who wanted to […]

Horizontal Thinking

American education teaches a subject vertically, narrow and deep. And the deeper one plunges into the subject, the narrower it gets. Specialization. 1a. Liberal Arts 1b. Literature 1c. Spanish Literature 1d. Spanish Literature of 1492-1681 1e. Miguel de Cervantes (1547-1616) 1f. Don Quixote de La Mancha by Cervantes (1605) 1g. Symbolism in Don Quixote And […]

American Indian Eloquence

America’s Thanksgiving holiday originated when the Pilgrims gave thanks to God for sending them an Indian friend named Squanto. This much you already knew. What you didn’t know is that long before the Pilgrims landed at Plymouth Rock, this same Squanto had been captured by two English sea captains, George Weymouth and John Hunt, and […]

Where Is Your Blind Spot?

Where is Your Blind Spot? Answer: If you knew, it wouldn’t be a blind spot. Accelerate the performance of your business in 2016. Find your blind spot and fix it. There are 7 common blind spots with 4 common causes. The most common blind spots have to do with… 1. customer profiling What traits do […]

Gravity of the Edge

Whether it exists in the public consciousness or only in my mind, I can’t be sure, but there’s an anxiousness that gives me pause. We seem to be pushing our way to the edge. Presidency, economy, Wall Street, banks, jobs. What will happen? I take a breath and close my eyes and remember the words […]

Actions Speak Louder Than

I’m a big believer in the power of words. But when words aren’t backed by corresponding actions, talk is cheap. Have you ever felt a disconnection between what a company promised you in their ads and what they actually delivered? I carry a list of companies in my head called the “Never Again As Long […]

Time and Chance

Concorde was a child of the 60s. Flying 11 miles above the earth at twice the speed of sound, this jet was literally faster than a rifle bullet. London to New York in 2 hours and 53 minutes. The Concorde isn’t flown anymore. During a routine take-off in July, 2000, Concorde blew a tire after […]

Danger Signals: Sounds of Circling the Drain

These are the noises companies make as they’re going down the tubes: 1. “Our only problem is traffic.” Slow traffic is a symptom, not a disease. Look for its cause. WHY is traffic slow? Is it because the public doesn’t know about you, or is it because they do? Is the problem with your advertising, […]

Wrong Turn Taken on the Straight and Narrow

In the Land of the Way Things Ought to Be I’m handsome and wealthy and strong and free. But in the Land of the Way Things Really Are I’m struggling and awkward, a bit bizarre. I threw a party, invited my friends From the Land of the Way It Might Have Been. They were heartbroken. […]

Ready. Angle. Frame.

Advertising begins only after you win the attention of your target, a difficult thing to do in this overcommunicated world. May I suggest you do it like the Great Ones? When you’re ready to tell your story, choose an angle of approach. Then frame the scene. Decide what to include, what to leave out: Specifically, […]