
About Yvonne DiVita:
Latest Posts by Yvonne DiVita:
Look, Ma! I’m on Video–and My Book Sales Are Booming!
Yvonne DiVita - Jun 05, 2008This article is being written for a blog. I’m communicating information that may help you market your business book to a large audience of eager readers. I’m writing it on a blog. A blog is a webpage meant to create engagement through sharing opinions, allowing anyone to offer a comment More
Twitter Me—Please Don’t Call
Yvonne DiVita - May 29, 2008The new Web 2.0 world of social networking and blogging has some people seeing red when it comes to writing. It isn’t merely college English professors, or paid journalists, or newspaper reporters who are quick to point out the younger generation’s “disrespect of the English language.” It isn’t merely the More
Starting Your Publishing Business
Yvonne DiVita - May 22, 2008It’s been a wild and crazy two months. April saw Tom and I traveling from New York City to home, and then to Toronto. Then home again and off to Washington, D.C. After that, two days at home and then on a plane to Austin, TX, where we met Michael More
Publishing Vanity — or Self-Publish?
Yvonne DiVita - May 15, 2008Anyone who has not heard the acronym UGC is living under a rock, these days. User-generated content is all the rage. The term started with blogs and wikis, those self-authored web pages full of family photos and conversations with the two-year-old. It has since morphed to include anything written on More
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Gabe & Izzy:
My letter was personal. Please take it off your site and do not use it for... Read Entire Comment
Gabe & Izzy:
Hi, Is it possible you can tell me what address I can use to send my book to... Read Entire Comment
Tarja Kinnunen:
live in Finland, do not beleive Oprah call my house. great articl any way! Read Entire Comment
Tarja Kinnunen:
thank so much for writing this! aprecated gladly! Read Entire Comment
Richard Guy:
Hello Yvonne I sent you a confidential enquiry. Please do not use it to advertise... Read Entire Comment
Earned Wealth:
Your post makes one think! Great article. Thanks for allowing me to comment! Read Entire Comment
Manchild:
Hello Yvonne, I’m glad that I stumbled across your site today. Thank you for... Read Entire Comment
Book marketing newbie:
Excellent post. I’ve heard about video book trailers or online book... Read Entire Comment
Yvonne DiVita:
Hmmm…Bill, first of all Texting is not a fad. (people thought websites were... Read Entire Comment
April L. Hamilton:
Ms. DiVita - You raise some good points. I’m an author who’s chosen... Read Entire Comment
Bill Stephens:
I’m not convinced that text messaging will not go the way of the C.B. Radio... Read Entire Comment
LeslieAnn Butler:
Thanks for the info. What is the email address where my online press kit can be... Read Entire Comment
sadie penzato:
i self-published my book, GROWING UP SICILAN & FEMALE IN ‘91–4000... Read Entire Comment
Richard Guy:
Your site is very informative. I have written a book and would like to get a good PR... Read Entire Comment
Angela Hoy:
Blogger PODdy Mouth Posts False Statements, Violates Copyright Law, Refuses to Correct... Read Entire Comment
Paging Mr., Mrs., or Ms. Average—Where Are You?
Posted 14 months agoHave you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? The primary problem is the absence of an ‘average’ reader. ... [Link]
Book Titles Have IMPACT!
Posted 15 months agoPublishing house Charles Scribner’s Sons hated the title a young writer put on his manuscript. Editor Maxwell Perkins changed Trimalchio in West Egg to The Great Gatsby. Would Trimalchio in ... [Link]
With Your Site, Don’t Impress–Persuade and Convert
Posted 19 months agoThere is a huge difference in a site that impresses and a site that converts and persuades your visitors to do what you want them to do. Have you ever ... [Link]
The Importance of Your Core Message
Posted 19 months agoStories are like children, I think. Everyone thinks their story is great and should be the most popular kid in school, but only a few become popular or loved. So ... [Link]
40 Principles for Platform Building
Posted 20 months agoIs there a white elephant on your shoulder, snoring in your ear when you hit the pillow at night? Do you have a Million Dollar Question whose answer eludes you? ... [Link]
Nobody’s So Good They Don’t Need Editing
Posted 20 months agoThis post started with 180 words. I applied the copyediting suggestions Bryan Eisenberg outlined in Bitter Taste, Sweet Results: Look at “that” words. Edit for rhythm. Consider combining sentences. Remove ... [Link]
Refusing to Get Inside the Box
Posted 21 months agoIn closed circles, Roy Williams often tosses around the term, creative constipation. Been there? Have the t-shirt? That’s because every writer goes through periods of mental blockage. It’s either happened ... [Link]
Pattern Recognition Helps Platform Building
Posted 21 months agoRoy H. Williams has determined that understanding the four laws of organization (proximity, similarity, closure, and simplicity) helps you communicate better and will accelerate your problem solving ability. So what ... [Link]
Marketing by Trusting Your Gut
Posted 21 months agoRoy H. Williams says in his article, Pattern Recognition, that all insight, all creativity, is a right-brain activity, that it’s grasping the relationship between two dissimilar things. Roy puts it ... [Link]
Does Your Book Have to Be Good to Be a Bestseller?
Posted 22 months agoAs a writer, you SHOULD fall in love with the main idea for your new book. But what if you don’t express that main idea in captivating words, sparkling sentences, ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

