Author of Dick*less Marketing: Smart Marketing to Women Online

Yvonne DiVita is the author of Dick*less Marketing: Smart Marketing to Women Online, a book about getting those baby boomer icons Dick and Jane to buy at your website. Yvonne is the president and founder of WME Books.com, a division of Windsor Media Enterprises, LLC. WME Books is an Author Services company specializing in “Authors Helping Authors”— write, produce, print, and market books using Print-on-Demand technology, blogs, and community building events.

Read more about Yvonne DiVita >

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Look, Ma! I’m on Video–and My Book Sales Are Booming!

This article is being written for a blog. I’m communicating information that may help you market your business book to a large audience of eager readers. I’m writing it on a blog. A blog is a webpage meant to create engagement through sharing opinions, allowing anyone to offer a comment More

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Twitter Me—Please Don’t Call

The new Web 2.0 world of social networking and blogging has some people seeing red when it comes to writing. It isn’t merely college English professors, or paid journalists, or newspaper reporters who are quick to point out the younger generation’s “disrespect of the English language.” It isn’t merely the More

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Starting Your Publishing Business

It’s been a wild and crazy two months. April saw Tom and I traveling from New York City to home, and then to Toronto. Then home again and off to Washington, D.C. After that, two days at home and then on a plane to Austin, TX, where we met Michael More

BTCYvonne

Publishing Vanity — or Self-Publish?

Anyone who has not heard the acronym UGC is living under a rock, these days. User-generated content is all the rage. The term started with blogs and wikis, those self-authored web pages full of family photos and conversations with the two-year-old. It has since morphed to include anything written on More

    Paging Mr., Mrs., or Ms. Average—Where Are You?

    Posted 8 weeks ago

    Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? The primary problem is the absence of an ‘average’ reader. ... [Link]

    Book Titles Have IMPACT!

    Posted 4 months ago

    Publishing house Charles Scribner’s Sons hated the title a young writer put on his manuscript. Editor Maxwell Perkins changed Trimalchio in West Egg to The Great Gatsby. Would Trimalchio in ... [Link]

    With Your Site, Don’t Impress–Persuade and Convert

    Posted 7 months ago

    There is a huge difference in a site that impresses and a site that converts and persuades your visitors to do what you want them to do. Have you ever ... [Link]

    The Importance of Your Core Message

    Posted 7 months ago

    Stories are like children, I think. Everyone thinks their story is great and should be the most popular kid in school, but only a few become popular or loved. So ... [Link]

    40 Principles for Platform Building

    Posted 8 months ago

    Is there a white elephant on your shoulder, snoring in your ear when you hit the pillow at night? Do you have a Million Dollar Question whose answer eludes you? ... [Link]

    Nobody’s So Good They Don’t Need Editing

    Posted 8 months ago

    This post started with 180 words. I applied the copyediting suggestions Bryan Eisenberg outlined in Bitter Taste, Sweet Results: Look at “that” words. Edit for rhythm. Consider combining sentences. Remove ... [Link]

    Refusing to Get Inside the Box

    Posted 9 months ago

    In closed circles, Roy Williams often tosses around the term, creative constipation. Been there? Have the t-shirt? That’s because every writer goes through periods of mental blockage. It’s either happened ... [Link]

    Pattern Recognition Helps Platform Building

    Posted 9 months ago

    Roy H. Williams has determined that understanding the four laws of organization (proximity, similarity, closure, and simplicity) helps you communicate better and will accelerate your problem solving ability. So what ... [Link]

    Marketing by Trusting Your Gut

    Posted 10 months ago

    Roy H. Williams says in his article, Pattern Recognition, that all insight, all creativity, is a right-brain activity, that it’s grasping the relationship between two dissimilar things. Roy puts it ... [Link]

    Does Your Book Have to Be Good to Be a Bestseller?

    Posted 10 months ago

    As a writer, you SHOULD fall in love with the main idea for your new book. But what if you don’t express that main idea in captivating words, sparkling sentences, ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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