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“Content Will Always Be King”

I just read a contrary post by a friend and associate and someone I respect greatly. This man, Greg Habstritt recently interviewed Dan Kennedy–one of the world’s most trusted authorities on direct response marketing, and copywriting. Indeed Kennedy is a brilliant individual; however, I strongly disagreed with his position in the interview. He boldly declared […]

Whose Team Do You Play On?

Roy H. Williams, author of The Wizard of Ads, said it best (paraphrased): “The only thing more important than who you select to play on your team is, who selects you to play on their team.” I fundamentally believe that this is the most important criterion for success, not only for life, but also for […]