custom research paper writing thesis research proposal essay help sydney thesis coaching research thesis coursework plagiarism checker essay writing services recommendations are essay writing services legal papers writing service buying a research paper thesis service college essay writing service reviews phd online write my research papers english essay helper need someone to write my paper for me help to write essay help me with my paper best cheap essay writers for research papersneed help with research paper custom law essay buy custom research papers common application essay help order a paper writing a doctoral thesis best essay writing service online buy essays online descriptive essay help help on writing an essay custom writing paper service writing research paper help do my papers persuasive essay writing help essay writers needed cheap essays college application essay writing service the help essay write my paper for money help paper custom research papers for sale free custom research papers who can write my essay research paper thesis thesis titles do my essay cheap essay help writing help me write my paper writing phd thesis essay paper help mba admission essay writing service custom essay writer do my coursework essay outline help essay writing assignment help thesis proposal help paper writers online college research paper writers essay writing service discount best writing services reviews writing with a thesis buy psychology papers purchase custom research paper finished custom writing paper coursework planner buy writing paper custom essay paper writing purchase research papers write my college paper need help writing an essay personal essay writing service writing thesis paper writing my thesis write my essay for cheap free thesis help the help by kathryn stockett essay graduate school essay writing service academic custom essays help write essay online research paper writers thesis writing help uk custom papers writing are essay writing services legal best custom papers where to buy college research papers online paper writer need help writing a research paper help write my essay legitimate essay writing service help write essay custom essays no plagiarism community service essays essay paper writing service buy a research paper student essay help buy college research paper coursework writing uk education thesis college essay writer professional essay writer student essay help help on writing a research paper cheap essay writer service essay writers for hire best essay service buy essay papers essay writers will someone write my essay for me best writing essay research paper writer online macbeth essay help thesis writing services cheap custom papers research thesis buy college essays college essay community service help writing a thesis statement help on writing an essay best essay cheap essay writer generator write my essay 4 me buy college research papers pay to write paper custom essay UK writing a doctoral thesis cheap essay papers what is the best online essay writing service the help essay questions best paper writers paper writing services best best cheap essay Avoiding ‘Ad-Speak’ « Marketing Basics « Promote « Beneath the Cover

Avoiding ‘Ad-Speak’

Avoiding Ad-SpeakContrary to popular belief, Americans don’t hate advertising.

We just hate ads that sound like ads.

Do your ads sound like ads? Are you guilty of Ad-speak?

Ad-speak is filled with polished words and filtered phrases that deliver no information and have no relevance. Ambiguous claims give Ad-speak a hollow sound.

Do your ads mention your superior service, your friendly staff, or name the number of years you’ve been in business?

Let me know how that works out for you.

A meaningless statement remains meaningless no matter how often it’s heard. Repetition has become a blunt instrument. Top of Mind Awareness isn’t enough anymore. Today’s customer expects meaningful information and lots of details.

Have you heard of this new thing called the Internet? It’s giving people new expectations. It’s allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising, and you’ll quickly be dismissed as a poser.

I apologize if that last paragraph seemed hateful or rude, but the truth is I’m exhausted, bone-weary from wrestling with advertisers who have no real message and want to compensate for it by “targeting the right customer.”

Writing good ads is easy when you have something to say. Do you have something to say? Something we don’t already know? Something that matters?

We’re only 7 months into it, but 2008 has already marked itself as a pivotal year, a year we’ll never forget. With ever-increasing frequency, we’re seeing ad campaigns stumble and fail because they carry no real news to the customer.

But advertisers whose ads brim with things that matter are enjoying record growth.

Time is currency. Information is power.

Don’t ask the public to give you their time and then give them nothing in return. Pay them for their time by giving them relevant information in your ads.

The future of your business depends on it.

Tags: a meaningless statement, a meaningless statement remains meaningless no matter how often it's heard, ad, ad-speak, advertisement, Advertisements, Advertising Strategy, ambiguous claims,  Marketing Tactics, having something to say, meaningful information, no relevance, polished words and filtered phrases that deliver no information, repetition has become a blunt instrument, Simple marketing plan to capture the audience, something that matters, something we don't already know, top of mind Aaareness isn't enough anymore, writing good ads is easy when you have something to say

How To Publish A Best Selling Book

Subscribe To Beneath The Cover's Blog

Join the many publishers and authors who already get their updates sent straight to their inbox. Enter your email address below: