Barnes & Noble Brings Expansive eBookstore to HP PC Customers

New York, NY – May 5, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the

world’s largest bookseller, today unveiled an easier way for HP

customers to browse, buy and enjoy an expansive catalog of Barnes &

Noble eBooks, newspapers and magazines. The HP B&N eBookstore is now

available at via a link on HP PCs, including the line-up of

HP Pavilion notebook PCs announced earlier today.

The HP B&N eBookstore offers HP customers the ability to browse more

than one million digital titles, sample any eBook for free, and

download content in seconds. Using Barnes & Noble’s innovative LendMeâ„¢

technology, customers will also be able to share a wide selection of

their favorite eBooks with friends, free of charge, for up to 14 days

at a time.

“HP is one of the most innovative companies in the world, and we’re

proud to work with them to provide readers with yet another innovative

new vehicle for simple and convenient access to Barnes & Noble’s vast

catalog of eBooks and other digital content,” said Kevin Frain,

executive vice president of e-commerce, Barnes & “As more

consumers are discovering the joys of eReading, we’re excited to help

connect millions of HP customers to Barnes & Noble’s digital content

offering to be enjoyed on their HP PCs.”

“Barnes & Noble and HP are offering a vast array of leading content in

a flexible, easy-to-use digital experience,” said Jason Zajac, vice

president, Attach, Personal Systems Group, HP. “This new service will

be available on a wide variety of HP’s industry-leading desktop and

notebook PCs.”


Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a

Fortune 500 company, operates 723 bookstores in 50 states.  Barnes &

Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes &

Noble, also operates 639 college bookstores serving nearly 4 million

students and over 250,000 faculty members at colleges and universities

across the United States.  Barnes & Noble is the nation’s top

bookseller brand for the seventh year in a row, as determined by a

combination of the brand’s performance on familiarity, quality, and

purchase intent; the top bookseller in quality for the second year in a

row and the number two retailer in trust, according to the EquiTrend®

Brand Study by Harris Interactive®.  Barnes & Noble conducts its online

business through Barnes & (, one of the Web’s

largest e-commerce sites, which also features more than one million

titles in its eBookstore (  Barnes & Noble customers

can buy and read eBooks on the widest range of platforms, including

NOOK(TM) by Barnes & Noble, eBook readers from partner companies, and

hundreds of the most popular mobile and computing devices using free BN

eReader software.

General information on Barnes & Noble, Inc. can be obtained via the

Internet by visiting the company’s corporate website:

NOOK(TM) is a trademark of Barnes & Noble, Inc.

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This press release contains “forward-looking statements.”  Barnes &

Noble is including this statement for the express purpose of availing

itself of the protections of the safe harbor provided by the Private

Securities Litigation Reform Act of 1995 with respect to all such

forward-looking statements. These forward-looking statements are based

on currently available information and represent the beliefs of the

management of the company.  These statements are subject to risks and

uncertainties that could cause actual results to differ materially.

These risks include, but are not limited to, general economic and

market conditions, decreased consumer demand for the company’s

products, possible disruptions in the company’s computer systems,

telephone systems or supply chain, possible risks associated with data

privacy and information security, possible work stoppages or increases

in labor costs, possible increases in shipping rates or interruptions

in shipping service, effects of competition, possible disruptions or

delays in the opening of new stores or the inability to obtain suitable

sites for new stores, higher than anticipated store closing or

relocation costs, higher interest rates, the performance of the

company’s online, digital and other initiatives, the performance and

successful integration of acquired businesses, the success of the

company’s strategic investments, unanticipated increases in

merchandise, component or occupancy costs, unanticipated adverse

litigation results or effects, the results or effects of any

governmental review of the company’s stock option practices, product

and component shortages, and other factors which may be outside of the

company’s control.   Please refer to the company’s annual, quarterly

and periodic reports on file with the SEC for a more detailed

discussion of these and other risks that could cause results to differ

materially.  The company assumes no obligation to update or revise any

forward-looking statements.

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