Barnes & Noble Expands Distribution of NOOK® Simple Touch Reader(TM) and NOOK Color(TM)

Highly Acclaimed Barnes & Noble eReaders and Accessories Now Available at Top Retailers

New York, New York – October 3, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that NOOK Color and NOOK Simple Touch eReaders are now available at Target stores nationwide and at as Barnes & Noble continues to expand the distribution of NOOK devices.  The $139 NOOK Simple Touch Reader(TM) and the $249 NOOK Color Reader’s Tablet(TM) and accessories arrived at Target on October 2, 2011.  NOOK is now available at Best Buy, Books-A-Million, Fred Meyer, Office Max, P.C. Richard & Sons, Radio Shack, Staples, Target and Walmart, in addition to Barnes & Noble and

“We are excited to bring our award-winning devices to Target as we expand the retail locations where people can purchase NOOK,” said Chris Peifer, vice president, digital business development at Barnes & Noble. “The All-New NOOK offers a simple, easy-to-use, dedicated reading experience for readers of all ages and NOOK Color is the perfect sleek, sophisticated and reading-centric tablet device.”

Barnes & Noble’s NOOK product line uses the element of touch to achieve simplicity and ease of use.  The NOOK Simple Touch features extra-long battery life on the ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display and the most social reading experience ever – all for just $139.  With a simple tap, it’s intuitive and easy to navigate, shop and read.

For customers who love to read everything in rich color, NOOK Color features a stunning 7-inch VividView(TM) Color Touchscreen, ideal for reading a wide variety of content including books, immersive children’s picture books, an expansive collection of interactive magazines, newspapers and more. The best value tablet at just $249, NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps(TM), built-in e-mail, and an enhanced Web experience. With all NOOK products, customers gain access to Barnes & Noble’s expansive NOOK Bookstore(TM) of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices.

Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through (, one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore(TM) ( Through Barnes & Noble’s NOOK(TM) eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website:

NOOK Simple Touch Reader(TM), NOOK 1st Edition(TM), NOOK 1st Edition Wi-Fi(TM), NOOK Color(TM), Reader’s Tablet(TM), Fast Page(TM),  NOOK Books(TM),  NOOK Bookstore(TM), NOOK Newsstand(TM), NOOK Magazines(TM), NOOK Newspapers(TM), NOOK Apps(TM), PubIt!(TM),  NOOK Kids(TM), Read In Store(TM), More In Store(TM), NOOK Friends(TM), LendMe®, NOOK Library(TM), NOOK Boutiques(TM), The Barnes & Noble Promise(TM), NOOK Books en español(TM), NOOK Study(TM), Free Friday(TM), Lifetime Library(TM) and Read What You Love. Anywhere You Like(TM) are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

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Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323

Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062

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