Publishing

Barnes & Noble Expands NOOK Newsstand(TM) Offering with First-Ever Digital Edition of Real Simple, Available First on NOOK Color(TM)

November Digital Issue of Real Simple Magazine Offered Only on NOOK(R) Platform

New York, New York – October 11, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced the expansion of its robust NOOK Newsstand (www.NOOKnewsstand.com) offering with the addition of bestselling magazine Real Simple, available first on NOOK Color for a limited time. Barnes & Noble’s NOOK Color is the only digital platform where customers can enjoy the Real Simple November issue, the first digital version of the popular magazine ever made available.

The first-ever digital issue of Real Simple is designed and optimized especially for NOOK Color with a host of engaging content features and a quicker way to navigate to desired content by tapping articles in the table of contents or flipping through the entire issue with an easy to use page slider. Customers can enjoy the magazine’s recipes, entertaining tips, organizing ideas and much more like never before on NOOK Color’s gorgeous 7-inch VividView(TM) color touchscreen. Print subscribers to Real Simple can enjoy the NOOK Magazine version on their NOOK Color at no additional cost.

“We are excited to offer NOOK Color customers exclusive access to the first digital version of Real Simple – the perfect choice for smart, busy consumers who want creative solutions to everyday challenges,” said Jonathan Shar, Vice President and General Manager of digital newsstand at Barnes & Noble. “The print edition of Real Simple is already one of the most popular titles enjoyed by Barnes & Noble customers, and we are happy to now add the digital version to the NOOK Newsstand collection.”

“Our consumers have been asking for Real Simple on NOOK Color, so we are very excited to make this announcement,” said Kristin van Ogtrop, Managing Editor, Real Simple. “Our advertising partners are always looking for new ways to connect with our consumers, so we’re thrilled to bring Real Simple to NOOK Color,” continued Evelyn Webster, Executive Vice President, Time Inc. Lifestyle Group.

With the largest digital collection of top 100 magazines, Barnes & Noble offers more than 220 titles and growing, with a wide selection covering home, fashion and beauty, travel, parenting, health, food, celebrities, business, general news and more. NOOK Color customers can try all NOOK periodicals, including Real Simple for free for 14 days, and enjoy all digital magazines and newspapers by subscription or single copy purchases. Experience the wide variety of rich, colorful periodicals available for NOOK Color today at www.nooknewsstand.com, www.nookcolor.com or at the NOOK Boutiques and displays in one of Barnes & Noble’s more than 700 bookstores (http://store-locator.barnesandnoble.com).

About NOOK(R) from Barnes & Noble
Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like(TM) with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Bookstore(TM) of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color(TM), the best-value on the tablet market ($249), features a stunning 7-inch VividView(TM) Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The All-New NOOK ($139), the Simple Touch Reader(TM), is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store(TM) feature to read NOOK Books(TM) for free, and the More In Store(TM) program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe(R) technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Books-A-Million, OfficeMax and Fred Meyer stores.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad(TM), iPhone(R), iPod touch(R), Android(TM) smartphones and tablets BlackBerry(R), PC and Mac(R). Lifetime Library(TM) helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study(TM) (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids(TM) (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en espanol(TM) (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday(TM) NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving nearly 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore(TM) (www.bn.com/ebooks). Through Barnes & Noble’s NOOK(TM) eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.  General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

The All-New NOOK(TM), The Simple Touch Reader(TM), NOOK(TM), NOOK 1st Edition(TM), NOOK 1st Edition Wi-Fi(TM), NOOK Color(TM), Fast Page(TM),  NOOK Books(TM),  NOOK Bookstore(TM), NOOK Newsstand(TM), NOOK Magazines(TM), NOOK Newspapers(TM), NOOK Apps(TM), PubIt!(TM),  NOOK Kids(TM), Read In Store(TM), More In Store(TM), NOOK Friends(TM), LendMe(R), NOOK Library(TM), NOOK Boutiques(TM), The Barnes & Noble Promise(TM), NOOK Books en espanol(TM), NOOK Study(TM), Free Friday(TM), Lifetime Library(TM) and Read What You Love. Anywhere You Like(TM) are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

ABOUT Real Simple:
Real Simple launched in March 2000 and has become one of the industry’s biggest success stories. Using humor and understanding, Real Simple provides inspiring ideas and practical solutions for everyday life and enjoys a total audience of 15 million. Real Simple has expanded its brand promise, “Life made easier,” to several platforms, including: mobile; books; special issues and licensed products. The Real Simple Home and Lifestyle Digital Network enjoys a strong reach online, averaging 3.3 million unique visitors each month (comScore). Real Simple is available on the NOOK Color and is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.

CONTACTS:

Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com

Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
cbrown@bn.com

Amanda Schumacher
Communications
Real Simple
(212) 522-0105
amanda_schumacher@timeinc.com

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