Building Your Marketing Platform: Websites

publishing, marketing, writing a book, platform, gravity wellBuilding your marketing platform and reaching people is much easier than in the past. Thanks to recent and emerging technologies, you can reach millions of people without leaving your desk.

And that power is remarkable. For example, Nora Roberts, among the bestselling writers in the world, was one of the first authors to utilize the power of the internet to reach her readers and widen her a base. She now sells, according to her agent, 27 books a second.

Today, not having a website is like not having a business card. Or like not having a cellphone. Without a website you risk being invisible to the world, especially if you’re a business author. When potential prospects try to look for you they won’t be able to find you if you don’t have a web presence. Of course, if someone has your book, he or she can write the publishers and reach you that way, perhaps, but people don’t have or take the time these days to write letters to publishers. It’s much faster to reach someone online. Google the author’s name, link to the website and send an email.

Your website also establishes your authority in your field of expertise and your target market. If your website pops upon a search related to your subject, the viewer will likely assume you have knowledge and information to offer. The searcher will visit your website and see what you have to offer. Of course, if you have nothing to offer, those visitors will quickly move on to the next site.

But as you’ll see in coming posts here, if you offer visitors the information they are looking for, they will take notice. With some attention to the marketing process of your website, you can use your site to develop your name and reputation and begin pulling visitors toward your gravity well. The point is, your website is a tool for attracting people who would not normally hear about you through traditional marketing means like seminars and PR efforts.

In our next post, we’ll look start to look at how appealing to different personality will strengthen the impact of your website.

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