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Uncovering the Story That Is Uniquely Yours

“Always be a first-rate version of yourself, instead of a second-rate version of somebody else.”  ~Judy Garland
There is no substitute for you
What is your story? What makes your business special?
Is there anything unique about it, or do you look, feel and sound like your competitors?
If you find it hard to answer these questions (most people…

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Are You Writing What People Want to Read?

“When I get ready to talk to people, I spend two thirds of the time thinking what they want to hear and one third thinking about what I want to say.”
~ Abraham Lincoln
You need to speak the language your audience understands.
In writing your book do you think you’ll simply sit down and start pecking out…

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Measuring Success

Would you consider a book that sold 3,000 copies a success?
What if those 3,000 copies went to a niche that loved the book and got value from it? If the author acquires acclaim but not cash, is that success? How about this? What if, of those 3,000 buyers, 100 loved the book enough to become clients…

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Success Becomes You: The Book as a Business Card

What is success for an author?
Is it finally seeing your words in print?
Is it the accomplishment of finally being finished with writing (for the moment, anyway)?
Or is it having something to hand out to clients (the book as business card) that you know will not go into a pocket and get discarded at the cleaners?
Does…

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The Power of the Book

A book has power even in today’s high-speed world, where information travels faster than thought.
People don’t read books because there’s nothing better to do. They hope to add something to their lives. You can provide that.
Three basic things motivate you to do take action in your life.
Your desire to write a book most likely stems…

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Setting Sail with Your Book

What does it take to make you a legitimate force in publishing? Is it a big book contract? Is it being widely reviewed? Is it getting prizes? Is it sales? Or is it how your book affects your business?
If you’re a nonfiction writer, especially one who’s writing or who has written a book to attract…

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A Self-Published Author’s Credo: Be Confident

If you’re venturing into self-publishing – and, really, you should – keep in mind several things as you write your book.
First among them is confidence. Self-doubt is a killer. Many writers suffer from it, and it prevents them from finishing what they’ve set out to do. (This applies whether you self-publish or not.) A lack…

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The Power of Strong Ties…and the Strength of Weak Ties Debunked!

Written by Ivan Misner and Max Steén
Max Steén, the co-author of this piece, conducted a study as part of his Masters thesis, entitled: The Strength of Strong Ties in Business Networks.  The results of this study showed that those who focused on strong ties – rather than weak ties – were able to increase the number…

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Wheels of Capitalism: E-commerce and Books

Sales of books are increasingly moving online, as if you didn’t already know that. There are fewer physical bookstores than ever, but you already knew that. People are still reading, and people are still buying books. But you still read alarmist articles about the dearth of readers and bookstores, and the articles seem to imply…

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Finding the Fans for Fiction

An app built for readers has become one where writers can find a fan base. Fiction writers in particular. Wattpad, which has been around since about 2006, allows readers to directly comment on a writer’s work-in-progress. Just as with a platform for a nonfiction book. But Wattpad is more in keeping with the old-fashioned serial-style…