For Authors
How to Use Customer Reviews to Increase Conversion
Bryan Eisenberg - Mar 18, 2010If you recently purchased something online, did a review influence your purchase decision? For most of us, the answer is yes. Have you shopped online and a lack of reviews for a particular product actually gave you pause or stopped you from buying? We all like to know the opinions More
Customer Profiles
Roy Williams - Mar 17, 2010I’ve never seen a business fail due to reaching the wrong people. But if you listen to advertising sales reps, “reaching the right people” will solve all your problems. And guess who has exactly the right people for you? The conversation usually goes something like this: the sales rep says, More
Archetypal Patterns, Part Two—Fractal Self-Similarity
Roy Williams - Jan 28, 2010Thriller as the Soundtrack to Casablanca Much has been written about how the 1973 album by Pink Floyd, Dark Side of the Moon, synchronizes with The Wizard of Oz (1939) as a shockingly appropriate soundtrack. The movements of the actors seem to be choreographed to the rhythm and tempo of More
Amazon Doubling Author Royalties: Can It Make You Rich?
Peter Nevland - Jan 27, 2010Whether it was in anticipation of today’s Apple tablet release or a generous and fair gesture to deserving authors everywhere, Amazon released plans for this coming June to double the royalty rates they will pay Kindle e-book authors and publishers from 35% to 70%, according to their press release last More
Getting Published
Platform Building
Self-Publishing
Linda:
Great article! However… “When you ask a salesclerk how they are and they... Read Entire Comment
whiteshark0121:
Great article, I always keep myself looking for new tips and ways on how to... Read Entire Comment
whiteshark0121:
I always keep myself looking for new tips and ways on how to improve my writing... Read Entire Comment
rosemary:
info on capitalization Read Entire Comment
Monique DiCarlo:
A+! Possibly because I am not an English native and I therefore double check... Read Entire Comment
Jim Matorin:
http://bit.ly/8bhPvP Spot on Read Entire Comment
Kyle McNeil:
Hey Michael - just so it’s REALLY clear, your course on top of the Pendulum... Read Entire Comment
SouthWind11:
Unfortunately, in just as many cases, I have found that to be not quite the case. , Read Entire Comment
Carolyn Wilman:
One thing you left off was, a message people want to hear. I have written a book... Read Entire Comment
Brenda Estacio:
I have just released a new YA fantasy novel, Gateway To DreamWorld. I would like... Read Entire Comment
Brenda Estacio:
With her busy schedule, I am amazed at the things Oprah has accomplished. She... Read Entire Comment
HerbalJunky:
I want to know more, thanks Read Entire Comment
Fred Shadian:
Hi Michael, that is an excellent comparison of Book Publishing 1.0 and 2.0. great... Read Entire Comment
Gabe & Izzy:
My letter was personal. Please take it off your site and do not use it for... Read Entire Comment
Gabe & Izzy:
Hi, Is it possible you can tell me what address I can use to send my book to... Read Entire Comment
Sleep On It
Posted 11 months agoWhile dreaming, we each see things, hear sounds, and carry on conversations with other people. Sometimes we incorporate our experiences from the day before into our dreams. And even though ... [Link]
Landing Pages?
Posted 11 months agoDoes your site even need a home page, anymore? That will depend on whether your site’s purpose is to create sales or to create credibility. If it’s a credibility source ... [Link]
Popular Belief Don’t Make It So
Posted 11 months agoIs life what you make of it? Are you made stronger by what doesn’t kill you? Must you be careful what you wish for? These are all subjective questions with ... [Link]
Values, Values, Values
Posted 11 months agoPersonal values are our convictions regarding the things we believe to be important. Values come in two distinct varieties: Terminal Values describe the achievements we attempt, such as retire at ... [Link]
Understanding & Points of View
Posted 12 months agoYou’re sitting in a cafe reading a book. There are sounds happening all around you, and you’re somewhat aware of each. If asked, you reply you’re reading. Another gentleman is ... [Link]
Scents Lead to the Sweet Smell of Success
Posted 12 months agoThe comparison of people searching for information to an animal following a scent has led to some commonsense design applications to keep that scent trail “hot.” Don’t use your own ... [Link]
Publicity, Smublicity
Posted 12 months agoPublicity isn’t given only to those brilliant books that are destined to become bestsellers. And that’s a good thing for the author of a ho-hum book that might otherwise have ... [Link]
Shopper Values–Two Kinds
Posted 13 months agoValue. It’s the difference between expected price and actual price. It’s the difference between transaction and relationship. Some shoppers will always assume your offering to be overpriced, no matter how ... [Link]
Diamonds Out of the Rough
Posted 13 months agoResearchers have found that, when it comes to online content, less is indeed more. In a study that examined responses to photos, people who chose from a smaller selection paid ... [Link]
To Consult or Not to Consult—–THAT Is the Question
Posted 13 months agoHave you ever thought there may be a future for you in consulting? Ask yourself a few self-employment questions. Am I organized, a self-starter, competitive? Do I have the energy ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
