BTCRick

Initial Media Contacts—Part I

When professional publicists want bookings and coverage, they generally operate as follows: They write a killer press release in the format we’ve previously detailed. They find the perfect hook—the book’s benefits, story ideas, or timely angles—and catapult themselves into the media universe. They create media kits that include the More

BTCYvonne

Publishing Vanity — or Self-Publish?

Anyone who has not heard the acronym UGC is living under a rock, these days. User-generated content is all the rage. The term started with blogs and wikis, those self-authored web pages full of family photos and conversations with the two-year-old. It has since morphed to include anything written on More

BTCBillS

Research and Sell

OK, here’s the problem: You are an unpublished author, and an editor has requested a complete manuscript of your novel. They read the manuscript, and they “just love it,” BUT they’re not sure of the market for the book. There is something a little quirky in the book that the More

BTCGreenleaf

Podcasts for Writers

By Aaron Hierholzer Writers: Put away that inkwell and feather for a while and get hip to podcasts. We’ve already shown you the elements of a superb podcast; now we’ve prepared a list of podcast resources to a) strengthen your knowledge of the book industry and the writerly craft on More

    Paging Mr., Mrs., or Ms. Average—Where Are You?

    Posted 4 days ago

    Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? The primary problem is the absence of an ‘average’ reader. ... [Link]

    Build Your Platform before You Need It

    Posted 8 days ago

    There was a band that made friends with a morning disc jockey by sending him custom song clips for his radio show. The songs were frequently silly, but the disc ... [Link]

    What You Don’t Know You Know

    Posted 18 days ago

    As a specialist in your field, you know a lot about your industry and about yourself. If I had a problem in your area of expertise, and I knew what ... [Link]

    Learning the Rules of the Media

    Posted 18 days ago

    Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article on learning the rules of news titled, Educate Yourself About ... [Link]

    Your Book—A Taste, A Snack, Or A Meal

    Posted 4 weeks ago

    Rick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]

    Your Book—A Taste, A Snack, Or A Meal

    Posted 4 weeks ago

    Rick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]

    Your Book as Handouts at Workshops

    Posted 5 weeks ago

    In his article, Creating Workshops and Teleseminars, Rick Frishman discusses the value to an author of making a workshop out of the material in their book. If you decide to ... [Link]

    Do They “Get It?”

    Posted 5 weeks ago

    Sometimes, do you intuitively know the people you’re communicating with just don’t understand? Do you: Feel frustrated when someone just doesn’t “get it?” Find yourself repeating or reminding about what ... [Link]

    Persuasion’s Three Questions

    Posted 6 weeks ago

    Remember these three questions What action needs to be taken? Who needs to take that action? How do we persuade that person to take the action we desire? If you ... [Link]

    Kill Those Clichés! (No Fooling!)

    Posted 6 weeks ago

    I was on a phone conference the other day, and it was all I could do to stay conscious. Here are some free samples from that stimulating conversation: “This can ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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