BTCRick

Initial Media Contacts—Part I

When professional publicists want bookings and coverage, they generally operate as follows: They write a killer press release in the format we’ve previously detailed. They find the perfect hook—the book’s benefits, story ideas, or timely angles—and catapult themselves into the media universe. They create media kits that include the More

BTCYvonne

Publishing Vanity — or Self-Publish?

Anyone who has not heard the acronym UGC is living under a rock, these days. User-generated content is all the rage. The term started with blogs and wikis, those self-authored web pages full of family photos and conversations with the two-year-old. It has since morphed to include anything written on More

BTCBillS

Research and Sell

OK, here’s the problem: You are an unpublished author, and an editor has requested a complete manuscript of your novel. They read the manuscript, and they “just love it,” BUT they’re not sure of the market for the book. There is something a little quirky in the book that the More

BTCBillS

Book Expo America 2008

Book Expo America is coming up May 29th thru June 1st at the Los Angeles Convention Center. It might hold some opportunity for writers seeking a home for proposals and manuscripts. I say “might” because my experience was not that rewarding. At the suggestion of my agent, I attended the More

    Learning the Rules of the Media

    Posted 18 days ago

    Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article on learning the rules of news titled, Educate Yourself About ... [Link]

    Pickin’ Up the Tab

    Posted 10 weeks ago

    I recently shared lunch with my good friend and business associate, Ray Bard. Ray is the monumentally successful mastermind behind Bard Press, where I worked from 1999-2002. We established a ... [Link]

    Are You a Loner? Does It Matter?

    Posted 11 weeks ago

    As an aspiring author, are you a loner, or do you work better in a team? Does it matter? Publishing and book industry gurus Rick Frishman and Robyn Friedman Spizman ... [Link]

    Two Approvals Are MUCH Better than One

    Posted 4 months ago

    So a publisher has accepted your book proposal. Great! Now, don’t go counting and calculating how you will spend the advance money, just yet. It is a misconception of beginning ... [Link]

    Book Design as Promotion

    Posted 4 months ago

    Your book will be judged by its cover. In their article, The Cover By Which You Judge The Book, Rick Frishman and Robyn Freedman Spizman touch on one of the ... [Link]

    Who Do You Deal with at Your Publisher?

    Posted 5 months ago

    Ever keep going back to a restaurant because of the waitress? Yes, the food’s ok. The location is reasonably convenient. The prices are average. In fact, the only thing that ... [Link]

    Phone Novels

    Posted 5 months ago

    Keitai shosetsu, or mobile novels, are becoming increasingly popular in Japan, reports the Times of London. Mobile novels are written for reading on cell phones. They have short sentences, lots ... [Link]

    The Litmus Test for Writers

    Posted 5 months ago

    Are you a superstar or a noted celebrity? How about an established author who has proven ability to sell copious quantities of books? No? Well, then, you’re going to have ... [Link]

    Consider Your Book Proposal to be a Sales Call

    Posted 6 months ago

    Here are 5 things you can do to improve your book proposal—– List five key items that agents and editors must see in your proposal. Determine how you could improve ... [Link]

    Last Steps Before Approaching an Agent or Publisher

    Posted 8 months ago

    Before you send in your book proposal, read this article—and then fulfill all its steps. It will make or break your book proposal. In the first six of their seven-part ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

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