BTCYvonne

Fiction Vs Business Writing—A Melding

Lee Thayer, professor and leadership author, says all communication is based on interpretations. He will tell you, as he often tells me, that the listener or reader interprets what’s said or written according to how she understands the words, the sentence structure, and even the underlying message or description. You More

BTCBillS

Tuscaloosa, Glasgow Phillips, and Literature’s Loss

A friend of mine wrote a screenplay based on the book, Tuscaloosa, by W. Glasgow Phillips. The book was published in 1995 by the Plume imprint of Penguin and received massive literary accolades, went into translations, and got a film option. A writing grant was awarded to Phillips, who spent More

BTCGail

Are You Collage Educated?

Last week I visited a friend’s office—the first time I had been to the inner sanctum. I was delighted by her decor of “Early Modern Sticky Note.” Sprinkled between, in, and amongst the bookshelves, photos, mementos and off-beat nicknacks were little squares of paper everywhere. Whether or not she meant More

BTCRick

Educate Yourself about the Media

The smartest, fastest, most efficient way to get your story told is through the media. You could spend endless hours on the phone calling all your contacts—and all your contacts’ contacts—and you couldn’t reach as many potential book buyers as could a single story in the New York Times or More

    Paging Mr., Mrs., or Ms. Average—Where Are You?

    Posted 4 days ago

    Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? The primary problem is the absence of an ‘average’ reader. ... [Link]

    Do They “Get It?”

    Posted 5 weeks ago

    Sometimes, do you intuitively know the people you’re communicating with just don’t understand? Do you: Feel frustrated when someone just doesn’t “get it?” Find yourself repeating or reminding about what ... [Link]

    Persuasion’s Three Questions

    Posted 6 weeks ago

    Remember these three questions What action needs to be taken? Who needs to take that action? How do we persuade that person to take the action we desire? If you ... [Link]

    Kill Those Clichés! (No Fooling!)

    Posted 6 weeks ago

    I was on a phone conference the other day, and it was all I could do to stay conscious. Here are some free samples from that stimulating conversation: “This can ... [Link]

    Alternative Writing

    Posted 10 weeks ago

    It’s been said that the quickest way to build a company is to team up with someone who’s strong in areas you aren’t. Can you find someone to help you ... [Link]

    Writing Ain’t Easy

    Posted 11 weeks ago

    Non-writers have trouble expressing themselves on paper. Writers do, too. In fact, talented writers often have as difficult a time as non-writers. To a writer, saying what easily comes to ... [Link]

    Who Do You Surround Yourself With?

    Posted 4 months ago

    What kind of people do you surround yourself with? In his captivating article, Margaret, Mabel and Jimmy , Roy H. Williams recounts the story of two very poor children in ... [Link]

    To Write, or Not to Write . . .

    Posted 4 months ago

    Roy H. Williams (marketing guru) tends to say things you and I have never thought about, but instantly understand and agree with. In his article Inside the Outside, Williams notes, ... [Link]

    Take That, Ayn Rand

    Posted 5 months ago

    Some good news from the University of Pennsylvania. The New York Times reports that in the midst of this huge research institution anchored by the famed Wharton School of Business, ... [Link]

    The Importance of Your Core Message

    Posted 6 months ago

    Stories are like children, I think. Everyone thinks their story is great and should be the most popular kid in school, but only a few become popular or loved. So ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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