Illustrations
A Picture Is Worth A Thousand…and One, Words
Yvonne DiVita - Dec 14, 2007Today’s interactive, digital world we live and do business in is founded on the concept of words and pictures together. When pictures are paragraphs or pages away from the text they refer to, it creates a disconnect in the reader’s mind and spoils the flow of the reading. Who likes More
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Flattery—Key to Endorsements
Authors, public speakers, actors, radio personalities – famous people – frequently do things for additional publicity. This nearly universal desire ... [Link]
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In 1904, Ivan Pavlov conducted his famous conditioning experiment with a bell and some dogs. Dogs learned to salivate at ... [Link]
The Christian Book Market
In addition to the standard bar code, you may notice some books with the new Christian Product Category (CPC) code. ... [Link]
Greeks, Metaphors, and Your Book Marketing Campaign
The word metaphor comes from the Greek meta (over and above) and pherein (to bear across). Metaphors are the home ... [Link]
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In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
