For Marketers
What Are You Offering?
Roy Williams - May 15, 2008Businesses don’t fail due to reaching the wrong people. Businesses fail when they say the wrong things. And they say the wrong things when they believe what the public tells them. Conduct a survey. Ask the public to describe in detail the kind of place they’d like to shop. Then More
The G.A.I.N.S. Approach to Networking
Ivan Misner - May 14, 2008Leave out any of these strategies, and your networking will be just a waste of time. If you want to be successful in generating referrals, it’s crucial to find out as much as you can about the members of your network. And there are five critical things that you More
Good Authoring Series – Getting Your Book into Bookstores
Michael Drew - May 14, 2008Hey, hey. Your favorite book promoter here with this week’s installment on how publishing a book is like having a baby. Wanting the Best for Your Book Every parent wants the best for their child and that list starts with a good education. If the little angel develops a decent More
Are You Designing for Usability or Sales?—Part 2
Bryan Eisenberg - May 13, 2008Did last week’s column on designing for sales leave you with enough empathy to recognize that your own website has several types of visitors, each with her own set of motivations, perspectives, and understanding of what you offer? Now, let’s discuss how this is accomplished with scenario design. Forrester reports: More
Book Marketing Reviews
Marketing Tactics
Networking
Russell:
This Facebook feature sounds like a great springboard for new authors who need to... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
Adam D:
Great article. This is an innovative way to get your product / service in front of new... Read Entire Comment
T Mosley:
Great post! However I think you may want to add they should be trying to cultivate a... Read Entire Comment
Presentation skills courses australia:
Great point 4! Often many speakers don’t remember... Read Entire Comment
Paul T:
Sean Carton’s article is four years old and it reads like it. Here’s a quote,... Read Entire Comment
Paul:
You are making a lot of assumptions in this article. First, you are using revenue to judge... Read Entire Comment
Ben:
I enjoyed reading this article. However, the trends I observe among usability professionals... Read Entire Comment
Zephyr:
Interesting article. Once again stresses that user experience is bigger than usability,... Read Entire Comment
Rebecca Leet:
This is very true, Roy, not just with ad messages but with any message designed to... Read Entire Comment
Lou Rosenfeld:
Bryan, great advice. Regarding the confirmation sent to a customer who opts in, I... Read Entire Comment
Joe Jordan:
Valuable insight for those for whom giving a thirty-second commercial is reason for a... Read Entire Comment
kimberley:
Thank you. I am also a one-man band, at this point, and I can always use as much... Read Entire Comment
Kevin M. Butler:
Great article. The point that made the most impact on me is the fact that you... Read Entire Comment
Doing vs. Saying
Posted 42 hours agoIn the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the vast majority were still using the factory pre-set sounds, despite ... [Link]
Weird = Greatness
Posted 16 days agoCan you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired by it. One must also be willing to risk ridicule ... [Link]
Bathing Suits at Halloween?
Posted 3 weeks agoClothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. But it’s retail suicide to stock them at Halloween. Sales ... [Link]
Your Book—A Taste, A Snack, Or A Meal
Posted 4 weeks agoRick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]
Your Book—A Taste, A Snack, Or A Meal
Posted 4 weeks agoRick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]
Your Book as Handouts at Workshops
Posted 5 weeks agoIn his article, Creating Workshops and Teleseminars, Rick Frishman discusses the value to an author of making a workshop out of the material in their book. If you decide to ... [Link]
Your Real Hero
Posted 7 weeks agoAn ancient adage about a man sitting at the city gates—When travelers would ask, “What are the people like, here?” he would answer, “What were the people like in your ... [Link]
Avoid Disaster
Posted 9 weeks agoThere’s a small roadside restaurant on Interstate 35. The place doesn’t advertise. The food is acceptable. The service is marginal and inconsistent. But it’s the only all-night restaurant in a ... [Link]
Finding Gold in Someone Else’s Sneakers
Posted 10 weeks agoYou can find gold in someone else’s sneakers. In his article, Your Seat in the Stadium of Life, Roy H. Williams proposes a technique that any of us can use ... [Link]
Don’t Shoot Yourself in the Foot–Get a Silver Bullet
Posted 12 weeks agoYou need a Silver Bullet. A Silver Bullet is a ten-second elevator speech that describes the value your book holds for readers and persuades them to pick up a copy. ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

